This information will be used for the:
Printed "SHOW GUIDE" Listing,
Interactive Floorplan, Exhibitor & Product Search
The printed "SHOW GUIDE" will continue to have your company listed as it was historically in alphabetical order and Booth #.
All exhibitors need to update their company listing info within Unity
(Exhibitor Online Platform). See link below.
In the past the product and services search categories were printed in the show guide however, there were limits and this medium was not as helpful to attendees.
The new Interactive Floorplan, Exhibitor & Product Search will be enhanced to help attendees find products while at the show. There will also be signage with QR codes at the entrances and show floor to encourage attendees to use the search features to be directed to your spaces.
All exhibitors are strongly encouraged to focus on key words and descriptions when they enter their company listing so that consumers can easily find you and connect.
One of the features of the virtual platform are that attendee’s type in what they are looking for: products, services, brands, general phrases. Exhibitors that have those key words in their descriptions will appear for attendees to view.