January 2021 - In This Issue:

The PTAC is a business and technology extension program of the UNC System. Our purpose is to generate employment and improve the general economic condition of the state by assisting North Carolina companies, including those eligible for business development programs for local, state and federal government contracts. We provide procurement technical assistance by offering no-fee and confidential counseling on selling your products and/or services to the appropriate local, state or federal government agency.

PTAC Director 
Elizabeth City / Greenville

PTAC Advisor 
Asheville / Cullowhee

PTAC Advisor 
Raleigh / Chapel Hill / Durham

PTAC Advisor 
Fayetteville / Pembroke
PTAC Advisor/Events Coordinator
Hickory / Boone

PTAC Advisor

PTAC Advisor

PTAC Advisor

Supply Chain Advisor

January 12, 2021  
January 19, 2021  
Preparing Capture Strategies for 2021 
By Jacquie Spearman, PTAC Advisor at UNC-Charlotte 
As we begin the new year, 2021 brings new challenges and opportunities for government contractors. We leave behind a tumultuous year where companies have had to pivot to stay in business. The government has also had to establish new or modified processes for doing business. These updates included SBA consolidating their Mentor-Protégé program, 1 year extension of the 8(a) program, the extension of Section 3610 into 1st Quarter 2021, to the accelerated use of OTA (Other Transaction Authority) for Covid-19 response. The year 2020 saw a constant state of change.
Prior to the end of 2020, many companies likely worked on strategic plans/work plans that will guide their efforts for the following year and beyond. In these plans they have included their sales goals in both the commercial and government markets. Developing and executing an effective capture plan to increase a company's win rate is critical to successfully securing government awards.
Capture planning is the process of identifying opportunities and implementing winning strategies to capture these specific opportunities. Developing a capture strategy for 2021 during a pandemic comes with its challenges. A company's focus can fall into various categories: Sustaining, Innovating and/or Growing. Here are some suggestions to consider within each category.
- Sustaining: Maintaining and performing on current contracts will only get you to the end of the contract by reviewing your processes, crafting metrics, and setting goals to solidify your foundation. Implementing continuous improvement in your contract management process can improve the quality of your proposals. Ensuring that your company is adhering to the DoD's Cybersecurity Maturity Model Certification (CMMC) guidelines/requirements if planning to compete for DoD contracts is critical to sustaining your DoD contracts.
Effective the 23rd of November, Scott Barker became the permanent PTAC Program Director succeeding Mark Mills.  How many directors has the program had since 1986? - answer below.  
Cybersecurity Maturity Model Certification (CMMC) Update
Office of the Under Secretary of Defense for Acquisition and Sustainment posted the official CMMC Level 1 and Level 3 Assessment Guides:  https://www.acq.osd.mil/cmmc/draft.html
The newly posted assessment guides contain the most up to date information that supersedes all other appendices on the OUSD A&S website.
Federal Service Desk Delays
Based on concerns voiced by some of our clients, there appears to be some unknown, ongoing systemic issue with the Federal Service Desk (FSD) that is causing unduly slow responses and, in some cases, no response to clients' requests.  Normally, when a specific industry experiences an issue with a federal agency's practices, businesses voice their concerns to their respective professional association. In this case this would be the Association of Procurement Technical Assistance Centers (APTAC) to which the North Carolina PTAC is a member. The matter pertaining to the FSD delayed responses has been raised with APTAC which in turn has contacted the Federal Service Desk which is hopefully going to take action to remedy the situation. APTAC has long sought a specific PTAC help line at FSC; maybe the time has come that will justify the PTAC-specific help desk. If any NC PTAC clients have a problem with the FSD and any help tickets that do not get addressed, please contact your PTAC advisor and let him/her know of the situation.   
Success Story 
Stratagon, Inc. 
By Jacquie Spearman, PTAC Advisor at UNC-Charlotte
Stratagon Inc. specializes in creating opportunities for clients to achieve through proven integrated marketing strategies combined with innovative technologies.  
Founded in 2005, the company thrives on the continued growth and success of local and global clients. Their team of experts customizes and integrates marketing tactics to develop comprehensive growth plans using strategy, technology, creative services, and analysis. Their services include marketing strategy, marketing technology, digital marketing and advertising, inbound marketing, web design and development, email marketing and automation, sales enablement services, creative services in design, content, video, and more. With two offices in North Carolina, they have consistently provided services in the commercial market that develop strategies to increase engagement for their clients. Their work with the USDA has brought innovation to the government space in recruitment strategies and digital resources for the agency. 
Stratagon, Inc. began to work with PTAC in 2019. They were looking for assistance with expanding their services to provide for the federal government. After initial meetings, it was decided that the best step was to begin developing a capture management process for government work. The ongoing relationship with PTAC has included identifying the buyers of their services. PTAC worked with Stratagon, Inc to review data by evaluating past and current purchases and identifying future acquisitions. The company values a proactive approach to their sales strategy; therefore, they prepared their foundation by refining their capability statement, creating action plans, and increasing their past performance. They continue to work closely with their Advisor for guidance and feedback on RFPs and lessons learned. They are also working with the NC PTAC Supply Chain Advisor to further expand their subcontracting work. Their continued work with the Charlotte Advisor, Jacquie Spearman, has allowed them to identify opportunities, secure contracts, and develop new ideas of building relationships and action plan to win more contracts. Stratagon Inc. continues to build its understanding of government processes and how to navigate them. They are moving forward in securing certifications as a minority-owned small business that will position their company to continue competing. The company specializes in bringing the best of digital and traditional marketing strategies to get the most out of all marketing channels.  
For more information, visit www.stratagon.com  
Barker is the seventh director that the program has had over the past 34-plus years. Previous directors include: Marc King, Susan Kinney, Mike Seibert, Bob Truex, Tom Elam, and Mark Mills. 


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Raleigh, NC 27601