Power Tools & Tips For Workplace Leaders

Preparing for Open Enrollment 2025

Are You Ready?


If you’re an employer with a limited budget, you may find it hard to offer employee benefits. But a quality and personalized benefits package is necessary for your organization to be competitive.


Due to an increase in unfilled jobs and remote openings, today’s workers have more room to carefully consider an employer’s benefits before accepting a job. In addition to health insurance, employees want benefits that enhance their mental and behavioral health, improve satisfaction, and support a work-life balance.


Open enrollment season offers you the perfect opportunity to determine if your compensation package meets these demands. This article outlines five key strategies for preparing for open enrollment season and showcasing your employee benefits package.


Communicating details about open enrollment in advance is a great opportunity to show your employees they’re valued and educate them about their coverage options.


1.Set Your Benefits Budget


If you’re preparing to launch a new or revamped benefits package for this year's ACA open enrollment period, you must know how much you can afford to spend. Setting a budget will keep you focused and realistic as you choose your benefits.


2.Tailor Your Benefits Options to Your Employees


Open enrollment season is the perfect time to review your benefits package, as it can play a major role in reducing turnover. But this only works if your employees see value in your offerings. That’s why tailoring your benefits to include the perks employees want most is essential.


Creating an employee benefits survey to gauge your employees' satisfaction with your current benefits is a great place to start. You can also ask them what other benefits options they want to see at your company.


From there, you can review the employee feedback and determine how to customize your benefits package to meet your employees’ needs.


3.Determine a Communication Strategy


After you choose your benefit offerings, you must communicate which benefits will be available and what the open enrollment period


timeline will be for your organization. Employees tend to value a variety of benefits. But research has found that 85% of workers can find their coverage options confusing. So you must do more than send your employees materials and expect them to read the information at their leisure.


Simplifying your benefits options and communicating their value is an effective way to provide your employees with vital information.


4.Provide Resources to Your Employees


Many employers provide resources for educating employees about their benefit offerings. These resources can include webinars, benefit fairs, email campaigns, digital enrollment materials and guides, videos, health insurance marketplace updates, and presentations.


Virtual resources are impactful because your staff can use them throughout the year, and active employees can save them for reference when the election period comes around.


For example, if you have online benefits material for last year’s open enrollment, you can make changes for 2024’s enrollment and distribute the information well in advance.


5.Make it Easy to Enroll


52% of employers have taken action to enhance the enrollment process. With more employees working from home, virtual open enrollment is becoming the most practical option for many employers.


While your open enrollment window may be during a fixed date, it’s crucial to make enrollment in all your company’s benefits easy and inclusive for all your employees—no matter their location, time of day, or device.



Conclusion


Providing resources, communicating early, and making enrollment easy are effective strategies to help your employees navigate their health insurance market and enhance their experience throughout the enrollment window and beyond.


Information provided by: People Keep

Showing your employees that you are committed to their health and well-being more important than ever, and your benefits package can either reflect or detract from that commitment.


By preparing early for open enrollment, you’ll have time to tailor your benefits package and highlight all your available perks, encouraging your employees to make informed decisions about their benefits.


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