The strength and durability of paper-based packaging powers global commerce by ensuring the safe and efficient transport of goods, and its versatility and visual appeal help businesses effectively market their products.

Two industry experts – Rick Salinas, president of Duplo USA, and Al Scolari, president and CEO of APS Imaging Solutions, Inc. – spoke about the trends in bookbinding during Amplify Print in Minneapolis, Minnesota, a first-time event aimed at those involved in print embellishments.

An embossed image can be as simple as one level or as complex as several levels, commonly known as a multi-level emboss. Multi-level embossing takes the process of pressing an image into paper using a die and a counter, creating a raised image and changing the surface of the paper at multiple levels.

The term “reverse mentoring” is actually a misnomer. Learn-teach mentoring or give-take mentoring might be more apt ways to describe this concept. Companies make a practice of creating a reciprocal mentoring dynamic in which veterans impart traditional knowledge to newbies and the newbies share their knowledge with veterans.