FOR IMMEDIATE RELEASE

October 15, 2026

Floral Marketing Fund's latest study compares consumer trends from 2019, 2021, and 2025, highlighting purchasing behaviors, spending, and opportunities for the floral industry.

Are consumers still buying houseplants like they were during the pandemic? New research from the Floral Marketing Fund (FMF) takes a closer look at how the houseplant market has evolved, revealing that while consumers may be purchasing less frequently, they are owning more plants and spending more across comparable houseplant categories.

The newly released Consumer Houseplant Purchasing Report 2025 is the third installment of a multi-year research initiative examining consumer purchasing habits before, during, and after the COVID-19 pandemic. Building on studies conducted in 2019 and 2021, the latest research offers valuable insights into how consumer preferences have changed, which trends have continued, and where opportunities exist for growers, retailers, and other floral industry businesses.

This research was coordinated by the FMF and made possible through the generous support of co-sponsors Bell Nursery, Costa Farms, Metrolina Greenhouses, and the Demaree Family Floriculture Advancement Fund.