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November 30, 2023 (Toronto, Ont.) – Fart jokes are as old as flatulence, but did you know the modern whoopee cushion was invented right here in Toronto by the Jem Rubber Co.?
Their toy — two pieces of rubber fixed together — debuted in 1931 and was an explosive success, making about half a million dollars (the equivalent of more than $10 million today) its first year alone. Many rivals copied the product, but Jem's original name for the product — "Whoopee" — has survived.
For the first time, Heritage Toronto is teaming up with Monologue Slam Canada, the country's largest talent showcase, to celebrate this landmark invention in comedic history.
The 2023 Monologue Slam Championships will be held on Sunday, December 3, at Buddies in Bad Times Theatre. 10 talented performers will vie for the title, delivering comedic monologues.
Judges will decide who will be crowned 2023 Monologue Slam Champion, and the winner will receive a coveted golden whoopee cushion and help unveil the Heritage Toronto plaque commemorating the invention.
The plaque will be installed publicly at a later date near the former location of the Jem Rubber Co. factory near Dundas Street West and Scarlett Road.
EVENT DETAILS
Sunday, December 3, 2023; 7:00 pm
Buddies in Bad Times Theatre, 12 Alexander Street, Toronto
ABOUT HERITAGE TORONTO
Heritage Toronto is a charity and agency of the City of Toronto that builds a better city by bringing people together to explore Toronto’s shared past and peoples’ lived experiences. Our programs include tours, plaques, the Heritage Toronto Awards, and digital exhibits.
FOR MORE INFORMATION & TO CONFIRM ATTENDANCE, CONTACT
Chris Bateman, Plaques Manager
416-392-3996 | chris.bateman@toronto.ca
heritagetoronto.org
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