For Immediate Release
Mel Nelson, PharmD, CPHQ
Associate Director, Research & Academic Affairs
Pharmacy Quality Alliance
(703) 347-7963

Pharmacy Quality Alliance, VUCA Health, and Liberty Software Form Research Partnership to Improve Primary Medication Nonadherence
Alexandria, VA (February 28, 2018) - The Pharmacy Quality Alliance (PQA), VUCA Health LLC, and Liberty Software, Inc. are pleased to announce a research partnership to assess the impact of patient educational videos on improving primary medication nonadherence (PMN).

Primary medication nonadherence occurs when a new medication is prescribed for a patient, however, the patient does not obtain the medication, or appropriate alternative, within an acceptable period of time after it was prescribed. It is estimated that rates of PMN can range from 15% to as high as 30% for various chronic medications. PQA, in collaboration with VUCA Health, a patient engagement health technology company, and Liberty Software, a pharmacy software company, will address this issue by creating an automatic pushed message to the patient on behalf of the pharmacy. The message will be sent via SMS text or email upon receipt of a new electronic prescription and will include a web link to an educational video briefing about the medication and additional digital medication information.

"The increased growth of electronic prescribing has enabled providers and researchers to more precisely investigate interventions that target PMN," said Laura Cranston, CEO of PQA. "PQA is very excited to partner with VUCA Health and Liberty Software to explore a scalable solution for improving PMN."

According to David Medvedeff, CEO of VUCA Health, "Quality measurement is the foundation to a more patient-centered and value-driven healthcare system. It is a privilege to partner with the preeminent pharmacy quality measurement organization [PQA] in demonstrating how a validated measure can improve patient outcomes. We look forward to empowering patients with leading edge content to support their therapeutic goals."

Jeremy Manchester, Executive Vice President of Liberty Software shared, "Addressing primary medication nonadherence is a top priority for the pharmacy profession and our organization. Utilizing our platform to provide tools to help pharmacists improve patient adherence and providing them the functionality to tackle PMN is exciting and we are optimistic about what this research initiative may demonstrate. VUCA Health and PQA are innovative organizations and we are excited to partner with them to improve patient care."

This 12-month project will kick off during the first quarter of 2018 in several independent pharmacies across the Southeast region of the United States, including Texas in the Southwest. Support for this activity was provided through an independent educational grant from Merck Sharp & Dohme Corp.
About PQA:
The Pharmacy Quality Alliance (PQA) is a non-profit organization committed to optimizing health by advancing the quality of medication use. PQA, a recognized leader in quality measure development, is dedicated to improving the safe and appropriate use of medications, researching the impact of quality measurement, and providing education on quality-based healthcare. Established in 2006, PQA is a transparent, consensus-based, multi-stakeholder organization representing over 225 member organizations including healthcare payers, health plans, community pharmacies, physician providers, life sciences organizations, state and federal government agencies, academic institutions, standard setting/accreditation organizations, health information technology (HIT) partners, and other stakeholders interested in improving the quality of the medication-use system. For more information about the Pharmacy Quality Alliance, please visit or contact us at (703) 347-7963.

About VUCA Health LLC:
Based in Lake Mary, FL, VUCA Health provides a gateway to patient engagement that serves as an on-demand extension of pharmacists and other healthcare providers. The company's MedsOnCue solution leverages advanced mobile, web and on-demand video and communication technologies to deliver trusted patient information that enhances the medication use process. It offers a convenient and cost-effective way for clients to provide on-demand patient medication information and strengthen customer connections with video briefings, web messaging, reminders and alerts and a host of other customizable services that extend and enhance the patient relationship.

About Liberty Software:
Liberty Software is a healthcare software company that provides software and services to independent community pharmacies. Liberty Software's pharmacy software platform helps pharmacists enhance patient care, improve profitability, and increase patient safety. Liberty Software is rapidly growing across the US including Hawaii, Alaska, and the territory of Puerto Rico. For more information about Liberty Software, please visit
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