FOR IMMEDIATE RELEASE: August 6, 2020
TOUGALOO COLLEGE PARTNERS WITH BSN SPORTS AND NIKE
TOUGALOO, MS – Tougaloo College announced that it has entered into a multi-year
partnership with NIKE through BSN SPORTS to make NIKE the official apparel of Tougaloo College Athletics. The agreement, which commenced on July 1, 2020 is part of BSN SPORTS Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all D1, DII, D3, NJCAA and NAIA schools. BSN SPORTS is the largest distributor/decorator of team sports apparel and equipment in the United States. Nike is the industry leader in athletic apparel.
“Tougaloo College is thrilled to partner with such global leaders in the sports industry. We are confident that this partnership will provide a tremendous opportunity to brand our athletic department along with the entire institution, building on our storied success,” said Dr. Carmen Walters, President of Tougaloo College.
Nike will serve as the exclusive outfitter for all 8 Bulldog Varsity sports teams. The multi-year agreement includes numerous incentives in the form of discounts and rewards along with incentives for on-field achievements and additional marketing and promotional opportunities. BSN will also serve as the official equipment provider.
"Tougaloo College is known for establishing partnerships nationally and we (athletics department) are pleased to form a partnership not only with NIKE but with BSN, people we know and have developed a relationship over many years," said Keith Barnes, Tougaloo College Athletic Director.
“We are excited to partner with Tougaloo College in elevating the performance and impact of their students and athletes,” said Todd Northrop, Vice President of BSN SPORTS Collegiate Select Division. “This strategic partnership will provide the finest apparel and athletic products to the entire community. Since our partnership with the NAIA took flight back in 2019, we have been eager to work with this great institution and help elevate their student, athlete, and fan experiences in any way we can. Our work starts today.”
ABOUT TOUGALOO COLLEGE
Tougaloo College is a private, independent, liberal arts institution, offering undergraduate
degrees in twenty-nine majors in the areas of education, the humanities, natural sciences and social sciences, and graduate degrees in education. Since its founding in 1869, the College has maintained a rich tradition of excellence, relevance, and influence, creating a legacy of distinction in higher education.
ABOUT NIKE, INC.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and
distributor of authentic athletic footwear, apparel, equipment and accessories for a wide
variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.
ABOUT BSN SPORTS
BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com
