Shugoll News: On the Record
Happy Spring! We hope you are enjoying the early signs of the new season.

We are excited to bring you updates on what is happening at Shugoll Research as well as trends we are seeing and reading about in our industry. This month, our feature article discusses how to prevent non-response bias when conducting market research studies.

We also provide strategies for humanizing your brand in order to build a foundation of trust with consumers. In addition, we share an informative article from Quirk's Media with tips on how to minimize the impact of survey bots. And finally, we bring you crucial information regarding consumer consent and the importance of understanding privacy regulations in our data-driven world.

As always, please  contact me  if you have any questions about the services we offer at Shugoll Research.

~ Merrill Shugoll
Preventing Non-Response Bias in Market Research
We have all been there - working our way through a winding questionnaire only to abandon it halfway through. There is often a correlation between factors such as a respondent's age, sex, and social status, and whether they finish the survey. These factors can also determine if an individual chooses to participate in the first place. Market research analysis that ignores the ramifications of non-response factors runs the risk of producing inaccurate conclusions. By employing these three low-effort and low-cost strategies, you can avoid this pitfall.
Noteworthy News
Quirk's: Minimizing the Impact of Survey Bots

The biggest impact that AI has had on the insights industry to date, and one that we’re not talking nearly enough about, is survey bots. In this article from Quirk's Media , the author outlines three ideas for minimizing the impact of survey bots.
Building Trust: How to Humanize Your Brand

How long would you be friends with someone who constantly takes money from you? That is the inherent challenge of running a business: building customer loyalty when the flow of cash is exclusively one-way. The solution lies in the value that your business brings to the table.
Data regulations: The art of consumer consent and preference management

As countries continue to pass new consumer privacy and data collection regulations, companies must understand the science and the art of collecting consumer data.
Focus Group Recruiting

You need to be confident that your qualitative research will go off without a hitch, and the people we recruit  are an integral part of your study's success. Shugoll Research goes beyond industry norms to ensure the right people show up at the right place at the right time, so you can get the information you need to help you achieve your clients' research objectives.
Focus Group Facilities and Amenities
The right environment is crucial to the success of your research and Shugoll Research ensures it through the quality of our spectacular client suites. From our comfortable environment to state-of-the-art technologies , it’s no wonder we’re ranked among the finest facilities in the industry. We also attend to details such as:

  • Providing your very own qualitative assistant to act as your go-to person, whatever your needs
  • Offering business center services
  • Providing equipment rental
  • Delivering convenient parking and mass-transit access
  • Providing state-of-the-art technology with full redundancy
Queen Suite - Alexandria, VA Facility
Partners & Professional Affiliations