January 2019 
Print Advertising Still Relevant In 2019
We know you're not surprised to see that a print management company thinks that print is still a relevant marketing channel. Hear us out, though. We did a little research and it looks like the majority of consumers still want print marketing.

In a survey conducted by Two Sides, they found that the majority of the respondents don't respond well to online advertising. 
  • 71% don't pay attention to online ads
  • 69% find online ads annoying
  • 59% don't trust online ads
In the same survey, they found that many of the respondents react well to print advertising.
  • 80% trust print ads
  • 63% read print ads addressed to them
  • 59% read print ads that aren't addressed to them
What do you think? We'd love to hear whether you agree with the results of this survey. And of course, if you're interested in revamping your print marketing, we'd love to help! Click the button below to see all of the products we offer!

What are your marketing resolutions in 2019? If one of them is to learn more about direct mail marketing campaigns and how to get the best results out of them, this blog is for you.

While digital marketing remains an important aspect of overall marketing efforts, many businesses find that a well executed physical marketing campaign yields even better results. Read on to learn about several key points that could help you increase your direct mail marketing response rates in 2019.
Print in a Digital E-commerce World
Consider that 86% of shoppers bought an item after first seeing it in a printed catalog. 39% of customers say they have tried a business for the first time because of direct mail advertising, and 51% prefer companies use a combination of mail and email when communicating with them. When well executed, a direct mail marketing campaign can be used to grow your consumer base by attracting new customers to your business.

This is not a phenomenon that is confined to older generations; it is cross-generational. 23% of Millennials bought or ordered something as a result of receiving direct mail in the last 12 months.

This is an excerpt from an article originally featured on Brand United.

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