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Why Our Critical Number Is So Important!
by Caleb Henry
As we continue to raise our prices, it is absolutely imperative that we also enhance our client experience and the value we provide. This is why this particular Critical Number holds such importance. To enhance our client experience, several key aspects must improve across the board, and they primarily fall under the category of communication. We must promptly inform our clients when we receive their requests or work orders, communicate when they can expect to receive their bids or when the work is scheduled, and, without question, notify them when the JOB IS DONE! Such consistent and clear communication plays an important role in establishing trust and reliability, both of which are critical to our future success.
Failure to excel in these areas could lead clients to prioritize cost over our services, seeking more affordable alternatives. The distinction between high-value and budget products invariably comes down to quality and customer service. To establish ourselves as industry leaders, we must prioritize customer service and delivering exceptional results. By doing so, we can anticipate an influx of work through client referrals, as they become advocates for our services.
Will we achieve perfection overnight, next month, or even next year? No, but we must remain resolute, disciplined, and committed to continuously elevating our level of service. Over time, these incremental improvements will accumulate, resulting in a transformative shift in how our services are perceived and valued by our clients.
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