Gathering Feedback From Different

Market Viewpoints Will Give Rise To

Product Concept Testing

Optimized product designs need customer input from inception to final design
Better understanding of the diverse needs of the market for your next new or improved product or service before its launch
Enable your team to obtain unbiased perspectives for their new concepts
Save time and money by simulating test markets - providing you with answers to enhance your product concept, design, and delivery
Identify optimal feature configuration based on perceived relative value the target market is most likely to purchase
Understand potential adopting drivers and barriers for new product and service offerings
Expected outcomes: understanding of how well the new or improved product compares to its competitors based on different designs

Scott Martinet | Key Group Research | 1-800-816-5391

Online Surveys | Focus Groups | Interviews | Advanced Analysis