Product Led Growth: Your Job Just Got Bigger or Changed Completely

October 2020 Issue | View as Webpage

BLOG

Product Led Growth: How It Changes Product Management & Product Marketing?

Which is Better, Solving Market Problems or Addressing Market Needs?

PLAYBOOK

Establishing a Strong Brand Identity for Your Product Management Team

IN THE TRENCHES FAQs

3 Reasons You Don't Need a Sales Discovery Document for Every Product

Creating a Product Strategy: Is It Worth the Effort?

PRODUCT DEMO WORKSHOP

If your buyers aren't energized after the demo... November 12th. $499/person.

Greetings!

The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. It's big, or maybe that's just the way it should have always been.

As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. If they're not energizing buyers and creating a sense of urgency, it might be time for a changeup!

Join me for a 3-hour live (web meeting) demo workshop on November 12th. See the details below.

Enjoy our October issue.

John

High Octane Product Management BLOG

Thought Leadership for Product Management & Product Marketing

Which is Better, Solving Market Problems or Addressing Market Needs?

On the surface, it might sound like semantics. But the implementation reveals a huge contrast between the two with a ripple effect that may be just as significant.

View the Article

PRODUCT MANAGEMENT PLAYBOOK

Best Practices That Keep You at the Top of Your Game

Brand Identity: Why Your Product Management Team Needs It

If you lead a product management or product marketing team, creating a strong brand identity allows you to define your value to the organization and establishes the criteria by which you want to be held accountable.

Open the Playbook

PRODUCT DEMO WORKSHOP Nov. 12th

This is NOT the reaction you want after a demo!

“Thank you very much for your time today. That was interesting. We’ll be in touch.”

It doesn’t exactly scream enthusiasm for your products. In this course, you’ll learn techniques for getting buyers energized about your products. You’ll deliver demos that bring the buyer’s vision of success to life so you can push the sales process to a close.

3-hour live workshop via web meeting. $499/person.

INFO & REGISTRATION

In-the-Trenches FAQs

For Inquiring Product Management & Product Marketing Minds

3 Reasons You Don't Need a Sales Discovery Document for Every Product

We already know what problems our product solves and it’s safe to assume every buyer has 80% of them! The bigger question is why are those problems so important to solve now?

Step Into the Trenches

Creating a Product Strategy: Is It Worth the Effort?

Make the exercise of creating a product strategy more about customer outcomes than product success and it becomes a pretty simple exercise. Plus the value will be unquestionable.

Step Into the Trenches