Welcome to The Cirrostratus Group April newsletter.

The Product Led Growth approach to SaaS products and companies continues to gain momentum in the industry. Not all SaaS businesses are conducive to a PLG strategy but there is increasing evidence that the approach can be used in more and more of them. Many resources are available to help understand this type of strategy.

Darktrace, the Cambridge, UK based security software provider, has many characteristics of what I believe is the future of many SaaS businesses. AI powered SaaS can potentially revitalize your existing products or become an entirely new product for you.

Paul Ressler
The Cirrostratus Group