Professional Development Opportunities at 2020 Marketplace

Good Day!

We are very excited to offer a full-day of professional development opportunities on Monday, March 23, 2020, the day before the 2020 Marketplace.

There will be plenty of time to setup at the Expo and hotel check-in after the sessions, so we encourage you to register and take advantage of these opportunities.  

Note, you do not need to register for a Marketplace booth to register for these sessions. Cost is $97 to attend.

8:30 am - 9:00 am
Registration and Welcome
Wyndham Garden, York, PA 
9:00 am - 9:45 am
Official Welcome - Linda Mauzy
Getting to Know You! Making that all-important first impression! Welcome and Overview of the day's program. Let's get to know one another with this Meet and Greet! 
Each attendee has the capacity to join your sales team! Let your voices be heard!
9:45 am - 11:00 am
Positioning Your Product, Prepare to Celebrate Your Services!
This session is designed to focus on the destination. There are many things to consider with your surroundings. Regionally, what makes your tour product a worthy consideration. Logistics play an important role, but value can make your product more attractive. What are some of the reasons to include your stop?
11:00 am
Depart for Bailey Coach 
We will board a motorcoach and travel to nearby Bailey's facility.
11:20 am - 12 Noon
Motorcoach Operations Overview
John Bailey and family/staff will greet us and offer an overview of Operations, 
Day-to-Day Dispatch, Charters, Mechanics and Servicing.
12:00 Noon - 12:45 pm
Lunch at Baileys! 
Lunch will be served in the garage bay as we meet the owners/tour operators on the Board of Directors. A bonus with valued time to showcase who you are with your introduction to the decision makers in the Industry.

CTIS - Certified Tourism Industry Specialist
This PBA Session qualifies for credit to the CTIS program.
Luncheon to include a brief presentation by a representative of the American Bus Association.
12:45 PM - 1:30 pm
Tourism Industry Panel of Experts and the Role They Play in Today's Changing Group Travel Market
Panelists will provide you with valuable information on the types of industry representatives (trend setters) you will encounter to successfully bring groups to your facility and how to connect with these important decision makers. This is the first step to planning for new and return business to your operation. Understanding attrition clauses; comp policies; tier pricing; importance of driver hours of service with the "captain of the bus", the driver. Know the importance of proper routing/directions; that timing is everything and "hot tips" from tourism industry experts.
1:30 pm - 1:50 pm
Travel back to the Wyndham for Afternoon Sessions
2:00 pm - 5:00 pm
How to Succeed at Sales - Sally Davis Berry
In these two sessions, we will talk about 2 important elements: Sales meetings and follow up.

1. Learn how to present your material to a tour operator so they will understand and be interested in your product. How to conduct a sales call at an office and more.

2. The second session will give you tips and tricks on follow up. Learn how to prioritize and see results. Short term and long -term strategies will be discussed. After all, if you follow up and book business, then you will be a success!

How to Create Sample Itineraries That Can Sell. 
Tour operators appreciate sample itineraries because it gives them ideas. No one knows your area and your business better than you. But are you developing itineraries that makes sense? In this session we will learn about best practices and have time to start developing a sample itinerary to share.

The cost to attend this full-day of learning is $97.00 per person.  Get all the details on our 2020 Marketplace here.   Reminder - The early bird special for Marketplace Booth registration ends October 31st!
Thank you!

Patricia Cowley
Executive Director

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