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Project Knitwell’s new executive director, Lexi Keogh, has spent two decades working in nonprofits, most recently serving as the executive director of UpCycle Creative Reuse Center in Alexandria, VA. In the interview below, Lexi shares her thoughts on how nonprofits can be successful and reflects on how knitting can build community and teach us life lessons.
As someone who has a great deal of experience in nonprofit administration, what are some of the key traits of successful nonprofits?
I enjoy working in nonprofits because I get to work with people who have a wonderful outlook on the world and how they can make it better. Passion and good intentions only take you so far. You need a good foundation, solid plan and structure for your programs. That is especially true for those of us focusing on wellness and resilience. We're all human and can burn out. A stable foundation allows everyone involved to stay committed over time and pursue their passions. Often it is the behind-the-scenes mundane tasks – like building and maintaining a database of volunteers, for example – that are vital in making an organization successful. That's why I'm excited about Project Knitwell. They've had amazing programs for years, supported by dedicated volunteers. Their small staff relies on these volunteers, making them crucial in holding everything together.
When did you get involved with Project Knitwell? How did you learn about the organization?
I began working with Project Knitwell in 2018. I had experience in nonprofit work, so I offered to help behind-the-scenes with communications and fundraising. I organized events, prepared materials like press releases. I think I first learned about them through local knitting stores, which are big supporters of the organization. Knitting stores are great. They are a feast for the eyes and all the senses. Rows of color and texture fill the stores. You want to reach out and touch everything. Knitting stores also reflect Project Knitwell's mission which highlights community building. People who love knitting build community. If you're in a knitting store looking at needles or yarn, someone might ask if you've tried it before. Or they'll share their own experiences. The practice of knitting itself also builds community. When your hands are busy and you're focused, it’s easy to start talking and connect with others.
How has knitting impacted you personally?
Knitting is an important part of my family. My grandma was a knitter but I never asked her to teach me. I taught myself after finishing college. I found some beautiful yarn and started knitting a scarf for my husband. We called it the “seven-year scarf” because my children were young at that time and it took me that long to finish. My mom saved everything her mom made for me when I was little. My kids wore some of those same outfits when they were small. Grandma used to make slippers. I wore them so much that they got holes in the bottom. I still have a pair. They're sentimental to me. Over the years, I also discovered that knitting is a great way to be present in the moment. Knitting forces you to slow down, to be in the moment, counting your stitches carefully. As someone who is results driven, knitting has also taught me patience. I was making a sweater for my daughter recently but didn't finish before she outgrew it. So, I had to pull apart all my work and begin again. I’m remaking the sweater now with the same yarn. I still make mistakes, but I think to myself, that's how my daughter will know it’s handmade, that it's a labor of love. Knitting reminds me that hurdles are part of life and we must learn how to handle them creatively, even start over when necessary.
Anyone with questions or who would like more information about Project Knitwell are encourged to email them at info@knitwell.org.
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