September 2018 
Promotional products are an important part of any marketing strategy. Whether you sell simple consumer products or expensive and complex services, the right promotional product printed with your logo can amplify your marketing efforts and help you maintain a presence in your customer's life. So, let's talk about the impact promotional products can make through a little game of fact or fiction. Ready? Set? Let's play!
80% of people own between 1 and 10 promotional products.
Fact! Promotional products are an important part of people's lives.

Less than 50% of people use a promotional product once a week.
Fiction! Over 50% of people who own a promotional product use it at least once a week. For the majority of people, these products aren't just lying around collecting dust. They are actually helping people in their daily lives!

60% of people keep promotional products for just under one year.
Fiction! 60% of people keep promotional products for up to two years. This means a couple of different things. One, it means that most people aren't just going to throw your promotional product in the garbage. But it also means that if you haven't had a new promotional product made in the past two years, your last one may not be around anymore.

Bags generate the most average impressions of any promotional product.
Fact! Because they are used so frequently and taken out of the home where others can see them, they represent an exceptional opportunity to get your logo out there.

Mugs with your logo on them are more effective than radio and TV ads.
Fact! 57% of people were able to recall the advertiser represented on a mug vs 32% on radio and 28% on TV.

While most of the world has gone digital, there's still a place for print. Especially when it comes to business, print products and high quality printed materials still matter a great deal when it comes to putting your best foot forward and closing more business.

Today, we're going to discuss the benefits of print in a digital world and how Performance Group can help you better manage all of your printed materials.
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Tips for Boosting Your Direct Mail Response Rates

There is an overflowing amount of research showing how much marketers value direct mail. For instance, Target Marketing's "Marketing Mix Trends 2010-2016" results showed 69 percent of respondents either increased or maintained use of direct mail during 2016.

Research from various sources confirms similar findings: Direct mail is tactile, personal, positive emotion-inducing, memorable and likely to "strongly reinforce emotional engagement and decision-making."

The latter quote comes from David Eagleman, a Stanford University neuroscientist profiled in Ricoh research released in January 2018.

But there could be other reasons direct mail holds such high status in the marketing mix. It could be the channel's high quality - images must be high-resolution for print marketing vs. the literal "Web quality" that can be backlit on devices. It could be the fact that consumers can spend as much time as they like gazing at the piece, because the printed word won't go dark as a device does when it "times out." But it could also be that print marketing stimulates all of the senses, not just sight and sound. (Think of the smell of a book and the feel of textured paper.) What's clear is that direct mail is a highly impactful medium when used in omnichannel marketing campaigns.

Ricoh also featured findings from Daniel Dejan, the print and creative manager for ETC, the "education, training and consulting" division of worldwide paper manufacturer Sappi, who says consumers learn with all of the senses and print pieces satisfy far more of them than does digital marketing.

This is an excerpt from an article originally featured on BRAND United.

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