Bryson Broadcasting International Newsletter
Raising Radio and TV Revenues Worldwide!

1 June, 2019

 

Greetings from BBI!

Today's competitive broadcasting environment means that we all must be better, we all must work smarter. Bryson Broadcasting International (BBI) is committed to helping broadcast organizations worldwide to raise their level of expertise in sales and management.

Our newsletters give you information about sales and marketing that you may use to increase your revenue. We hope that you may find them to be of great benefit to your sales success. Happy selling!
In This Issue
Prospects Are Where You Find Them
The Client's Corner
Words To Live By...
We Want To Help Your Staff Increase Revenue.
Prospects Are Where You Find Them
I was in the middle of one of my domestic chores (going to the grocery store) during one of my infrequent times at home. As I carried my groceries to the car, two young men followed me out of the store. They were headed to a very large industrial truck parked next to my vehicle.   
 
One of the young men got my attention to tell me that I had a low tire. Their truck had an air pump on it, so he offered to air it up for me. He also inspected it and let me know I had picked up a screw in it. I thanked him and prepared to  head immediately for the tire store.
 
But what happened next is the remarkable thing and why their act of kindness is in this newsletter. Before I left, one of the young men handed me his business card and invited me to use their tree service should I ever need it.
 
When was the last time one of our sales people seized the opportunity to create a new, potential customer? Of course, I took the card home, shared it with my husband (yes, we have a dead tree in our backyard that needs to come down!).  I still have his card. We plan on calling Nick's Tree Service because of the kindness and initiative of this young man.  
 
Potential prospects are all around us. One of my sales people in Edmonton was involved in a wreck (not his fault) but by the time the wrecker had towed his car, he had made an appointment with that wrecker company to talk to them about advertising.  Go, Ryley! 
 
I once knew a real estate sales person who would get in an elevator, turn to face everyone in the car, and hand out her business cards. She sold a lot of real estate.  
 
We all need a prospecting system to keep the flow of new people into our sales funnel. Sometimes we overlook the opportunities presented by life. Keep your antenna up and your business cards at the ready. You never know when someone might cross your path that has been looking for a way to advertise.   

 The Client's Corner Alan and award  
  
My congratulations to Alan Clepper, morning drive announcer for KOFM in Enid, OK. Alan was named "Personality of the Year" at the Oklahoma Association of Broadcasters in April.
 Words to Live By......
  
             "Proper prospecting prevents poverty."

                                                  

                                                    Jeffrey Gitomer                          

We want to help your staff increase revenue! We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise.  We customize our programs to meet your needs.  As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com, or call us at 918.747.8774.

 
For more information about BBI, click here.
┬ęCopyright 2019 Bryson Broadcasting International
A little about me.....
Pat a8704 ch
 
Pat Bryson has worked in the radio industry for over 30 years. During that time, she was one of the highest billing sales people in the radio industry in her market. She was promoted to General Sales Manager, managing and training both experienced and inexperienced sales people . Her career advanced to General Manager, where Pat  created a culture of over achievement for her stations.
  
Through Bryson Broadcasting International, Pat now helps her clients to create that same culture of over achievement in their stations.
 
Pat is one of Radio Ink's Most Influential Women in Radio for 2018. 
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KOFK KGWA sales team
Sales staff for KOFM and KGWA, Enid, OK



Our Clients

            

BLT 2019 1
Pat, Joyce McCullough and Carolyn Becker at BLT reception 

Our Clients

            

OAB 2019 1
J Curtis, Geoff Helm and Alan Clepper at OAB reception