This interactive course guides aspiring entrepreneurs through the foundational steps of building a business plan focused on the customer and centered on a strong value proposition. Participants will define their target customer, understand key components of a business plan, and explore how sales channels, marketing, and operations all connect back to delivering value and achieving success.

Through practical exercises and group discussions, attendees will begin crafting their own business plans while also learning how to use industry data to justify and strengthen their strategies. Resources and templates are provided to support continued development beyond the session. This is perfect for people starting a business or someone who started but skipped the business plan building step.

New Event!

Pathway: A Business Conference for Growth, Innovation, and Leadership

January 28, 2027

9:30am - 4:00pm

Pathway is a business conference designed to inspire, educate, and empower business owners, entrepreneurs, and professionals to take the next step in their journey. Through engaging panels and expert insights, attendees will explore the ideas, strategies, and connections that help businesses grow and communities thrive.

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