WEKU prides itself on being a trusted source of local, regional, national and international news. As an NPR station, we not only have access to exceptional national and international content, but we amplify and share the stories of people in Central and Eastern Kentucky. Not only does WEKU's network of nine stations reach nearly half of Kentucky but our journalists file stories that are regularly picked up by the Kentucky Public Radio network, Ohio Valley Resource and NPR.
Businesses that invest in WEKU have a unique opportunity to develop a relationship with our listeners while helping to support this interconnected network that keeps Kentuckians informed, engaged and empowered.
Here are a few ways that supporting WEKU benefits local communities:
Providing a Voice for Underserved Communities
Public radio can give a voice to underserved communities, both geographic and demographic. People of color now represent 42% of the NPR podcast audience and 21% of radio listeners. Public radio offers underrepresented groups the forum to share their opinions and enjoy programming created with them in mind.
Uplifting Arts & Artists
WEKU often introduces local listeners to up-and-coming musicians through programs such as Red Barn Radio, Woodsongs and Eastern Standard, and through our partnership with the Lexington Philharmonic. WEKU listeners are also fans of the arts, and tune in to learn about gallery shows, craft festivals and performances. By sponsoring WEKU, sponsors support these local artists and musicians.
Sharing Critical Information During Emergencies
WEKU is usually among the first outlets to break news of upcoming weather events, emergencies and other information that's vital to the safety and well-being of people within the region. In addition to sharing emergency and severe weather warnings, our reporters continue to raise up voices of those affected by disasters.
Creating an Informed Citizenry
An informed citizenry is critical to the effective functioning of a democracy. Finding a local source for trusted information can be difficult. Few things have more impact on people's lives and livelihoods than political decisions, as they can affect everything from public safety and taxes to how quickly roads receive repairs. Politically active listeners can tune in to learn about the latest political news, including updates on local elections and newly enacted policies. WEKU provides quality, impartial information to help listeners form their own opinions.
Highlighting Regional Culture & News
WEKU has invested in expanding its coverage of Eastern Kentucky and will soon be launching a new "Rise" series as part of Eastern Standard that will explore the causes and effects of historic flooding and efforts to recover and rebuild.
