Q2 Newsletter
I
June 2019
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Our team is in full swing for Superzoo. We're excited to have 1-on-1 time with our retailers, specialty groomers and distributors and personally go over all the new and exciting changes with existing and new accounts.
We'll have some exciting new products and Show Specials for the show that will include our new Pro-Coat GROOMING line. You'll want to make sure and stop by our booth, #3159. We look forward to seeing you in Las Vegas in August.
We'll also be at Groom Expo and the Frontier and Anipet Distributor Shows.
Sincerely,
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Beth Sommers,
President & Chief Merchandising Officer
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New Programs
- How You Can Help
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Our award-winning Certified USDA Organic Paw Rescue now aids rescue dogs. Retailers and customers that purchase Paw Rescue will have one donated to
Paws for Life K9 Rescue
.
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The “Team Green” program furthers our recycling and sustainability endeavors.
1-Tree Planted
plants in our nations parks and forests. With every USDA Certified Organic Tea Tree & Peppermint Shampoo and Conditioner combo we plant a tree.
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2 prestigious
Pet Insight Vanguard Awards
in two categories: Shampoos & Conditioners and Ear Cleaning. The Vanguard Award recognizes industry leaders who bring innovative products to market and have created category growth with favorable business practices.
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Eco Excellence Awards
- and the nominees are....
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The 9th annual
Eco-Excellence Awards
recognize excellence in social and environmental sustainability for products and services.
Pura Na
turals Pe
t has two product nominations in the following two categories.
Look for a separate email for voting.
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Trade Shows
.....book your appointment
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July 19th - San Diego, CA
We're excited to have our VP of Marketing & Sales, Julie Creed as a speaker at the upcoming
Springboard Symposium sponsored by Google. She's be presenting marketing insights for D2C brands on strategy and leadership positioning with targeted marketing.
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August 20-22 - Las Vegas, NV
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September 12-15 - Hershey, PA
Visit
BOOTH #111
at
Groom Expo
and see the latest with our new
Pro-Coat GROOMING line, with Shampoos & Conditioners, Facial Scrubs, and Bath Fresheners all developed specifically for the time sensitive needs of groomers.
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We've extended our popular Education Series to further explain the difference of Organic vs Natural and the importance of why USA Made matters.
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Our Education Series also covers our promotion of the
Organic Trade Association
during National Trade Week where we promoted OTA and organic on our Blog and social media.
More than 250 leaders from organic businesses, farms, and ranches of all sizes from all regions of the country came to Organic Week in Washington, D.C.
OTA spoke to a full Congregational House on the impact of organic on climate change
and ways to spearhead more organic public-private partnerships for our industry. Organic is healthier for you, your pets and our planet!
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Our new eco-friendly, DEET free
Flea & Tick Wipes
are made with
skin soothing Cedarwood and Peppermint Oil. They're also flushable.
They are the perfect addition to your natural Flea & Tick prevention. The Wipe allows you to wipe down prone areas; under the collar, groin, tail area, eye lids, under the front legs and between the toes. Our wipes will protect your pet and provide a safe flea & tick season with a product that safe for your family and the environment.
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Eugenol Oil
We continue to educate on some of the lesser know ingredients in some of our products.
Eugenol
is a colorless to pale yellow, aromatic oily liquid extracted from certain
essential oils;
clove oil, nutmeg,
cinnamon, basil and
bay leaf
. Eugenol is a pleasant, spicy,
clove
-like scent.
Eugenol is a natural antiseptic with restorative properties. It's an antioxidant that preserves hair health and strengthens follicles from free radicals. It also prevents and treats skin infections, making Eugenol a superior ingredient for organic grooming and pet wellness.
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Philanthropy
- Making a Difference
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Their new
Shelter Paws for Life Program
is specifically intended to assist dogs in shelters who, for one reason or another, have been in the system for four months or longer and have essentially gone unnoticed (while these are typically larger "power breeds," it's not exclusively the case).
Utilizing their successful Paws for Life Prison Program, canines are put though a 6-8 week training course.
These once invisible, unloved pups will be trained by professional dog trainers and inmates, who’ll crate and potty train them, teach them to walk well on a leash, as well as basic commands, and regularly socialize them with humans and other pups.
Adopt a dog
or
donate
. Make sure to visit with the PFL staff at Superzoo, and hear more about their amazing programs. They'll be our special guest in the Pura Naturals Pet booth #3159.
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Adopt Betty
a beautiful one year old female shepherd mix who loves to play with other dogs. She is respectful and a lot of fun and will make someone very happy.
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Adopt Legend. 4 years old Doberman male with a sweet temperament that loves r
oad trips.
Follow him on Instagra
m and Facebook at #himynameislegend
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Adopt Balto
.
4 year old male
German wire-haired pointer. He’s leggy, loyal, affectionate, friendly, and pretty dang smart. Follow him at #mynameisbalto
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Blog & Social Media
- Like, Tag, Follow
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Providing Added Content
Have you read our
Blog
? We create more content with added news that's relevant to our retailers and customer needs.
Look for our Blog in July on the importance of USA Made - share & post to your sites.
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We continue to work with Social Media Pet Influencers for product reviews and added exposure.
@Chunky_Duncan loved our
Waterless Foam Dog Shampoo
and promoted Pura Naturals Pet to his 21.9K Instagram followers.
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Our friend
@ItsDougThePug was on the cover of the summer
USA Today Pet Guide and gave us a shout out . He has 6 million followers on Facebook and 13 million on all social. Pura Naturals Pet is on page 6.
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Pet Pawlidays
- Lets Celebrate
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JULY
7/15 National Pet Fire Safety
7/21 Natl Craft for Shelter Dogs
7/21 National Mutt Day
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AUGUST
8/5 Work Like a Dog Day
8/7 Intl Assistance Dog Week
8/15 Natl Check the Chip Day
8/20 Intl Homeless Animals Day
8/22 Take Cats to the Vet Day
8/26 National Dog Day
8/28 Rainbow Bridge Remembrance
8/30 National Holistic Pet Day
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Have a question or a unique customer story of someone who has benefited from our products? Share with us your Pura Naturals Pet story.
We'd love to hear from you!
Submit questions, customer testimonials or story ideas to your local Sales Representative, or email Julie Creed at
[email protected]
For updates and the latest news, look for our HTML's and don't forget to follow us on social media or tag us on your Pura Naturals Pet posts.
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