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Purchase Your WDE Admission Passes Today!

Once again, Expo is using a digital ticket platform for admission purchases this year and ticket purchasing is officially OPEN! Tickets purchased and downloaded in advance are quickly scanned at the gate. No cell phone? No problem! Tickets can be ordered online, printed at home and presented upon arrival for a quick scan and entry.

As you're planning your trip to World Dairy Expo 2023, make sure to take a look at this year's schedule and the graphic below to see if admission passes are needed for the days you're planning to attend. Admission is required Tuesday, October 3 - Friday, October 6 for those 12 years old and older.

We HIGHLY encourage those planning to attend the 56th event to purchase their tickets in advance to take advantage of the discount pricing for advanced ticket purchases!

Purchase Tickets
2023 Schedule

Travel Information

With less than three months until World Dairy Expo 2023, it's time to confirm those travel plans if you haven't already! From lodging to transportation, we've got you covered as we welcome you and the global dairy industry to Madison this fall.

Driving Services

Join Our Team!

Have you ever wondered what it takes to put on the finest and largest dairy cattle show in North America? 

Now's your chance to find out and be a part of the action, as we are hiring for a Cattle Show & Contests Coordinator! 

As the Cattle Show & Contests Coordinator, you'd have a hand in organizing and managing Expo's eight breed shows, the judging, showmanship, and fitting contests, as well as the breed sales happening throughout the week of World Dairy Expo. 

Apply Now

Explore Madison Beyond the Coliseum

Make the most of your trip to Madison, Wisconsin by exploring all it has to offer! From food options to shopping and unique experiences, you can find plenty to do in Wisconsin's capital city beyond World Dairy Expo. Check out the visitor's guide made just for Expo attendees by Destination Madison!

Learn More

The Dairy Show Episode Highlight

In celebration of this year's theme, Dynasty in Dairy, The Dairy Show is highlighting the stories of the four founding fathers of Expo through their descendants. Learn more about Gene Nelson (pictured) and Norman Magnussen Sr., two of these founding fathers, on recent episodes of The Dairy Show.

Listen Now

Historical Highlights

A memorable and iconic component of World Dairy Expo is the annual theme and Showring display. 2014 had exhibitors and attendees walking the red carpet for "Designer Dairy." The Showring quite literally became the red carpet for the best cattle in North America and featured a catwalk of fashionable cows.

TJ Classic Minister Venus-ET EX-95 was out of this world in 2014 when she claimed Supreme Champion honors at World Dairy Expo. Her success continued throughout the end of the show season, also winning Supreme Champion at the North American International Livestock Exposition in Louisville.


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2023 Schedule
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