Purdue Wine Grape Team Newsletter

Position Announcement

Wine Grape Marketing Extension Specialist

The Wine Grape Marketing Extension Specialist serves as a member of the Purdue Wine Grape Team and is responsible for developing marketing, basic business planning, media relations,  and public relations programs to enhance the economic development of the Indiana wine and grape  industry.

Responsibilities: The Wine Grape Marketing Extension Specialist will be an integral member of the  Purdue Wine Grape Team and will participate in Team activities including Extension  workshops, conferences, publications, and on-­-site winery visits. The Wine Grape Marketing  Extension Specialist will promote the Indiana wine industry to consumers throughout the state.  Management of volunteer-­-based wine education activities such as the Indiana State Fair and  Vintage Indiana is expected. The Wine Grape Marketing Extension Specialist will serve as a point of  contact for media and state agencies regarding the Indiana wine industry. Maintaining knowledge  about the Indiana wineries through frequent visits and communication is essential. The position may  serve as a liaison between wineries and state agencies to assist in matters of compliance and  regulations. Education and training of Indiana winery/grape industry personnel in marketing, basic  business planning, state and federal regulations, and promotion principles to help them enhance  their wine sales will be an essential responsibility of the Wine Grape Marketing Extension  Specialist. Preparation of Extension education materials such as videos and printed materials,  writing Associate Press style press releases, speaking to the news media, developing newsletters,  and maintaining a social media presence and websites is expected. The Wine Grape Marketing 
Extension Specialist will manage the Marketing budget, under the guidance of the  Director of the Wine Grape Council. Pursuit of outside funding to supplement the budget is  expected. The Wine Grape Marketing Extension Specialist will prepare activity reports for the  Indiana Wine Grape Council. An additional responsibility will be to supervise undergraduate student  interns.

Qualifications: Applicants should have a college degree (B.S./B.A./MBA) in a field related to  Marketing, Public Relations, Communication, and Agricultural Business. Excellent written and oral  communication skills are essential including public speaking and experience working with the news  media. While individual creativity in marketing, business planning, and promotion is critical to  success in the position, the ability to work as a team-­-oriented member of the Purdue Wine Grape Team to develop and deliver educational Extension programs to diverse audiences is  essential. The successful candidate must qualify for a volunteer bartender's license and must  complete Server Training. Knowledge of wine and the wine industry, including state and federal laws  and rules is not required, but preferred. Knowledge of agriculture including an understanding and  appreciation of agricultural industries, state agencies, the Cooperative Extension Service, and  consumer trends such as local foods and direct marketing will be valuable skills. Professional  experience and demeanor in alignment with branding to elevate the stature of Indiana wines to  increase market share and perception in the marketplace for tourism, restaurants, and retail sales  is highly desirable. Time management skills and a professional personality that engenders a  friendly, welcoming relationship with the Indiana wine/grape industry and the public is imperative.

Application Procedure: Applications may be submitted to 
http://purdue.taleo.net/careersection/wl/jobdetail.ftl?lang=en&job=295680&src=JB-­-16340 Reviews  will begin February 15, 2016 and continue until a suitable candidate is identified. A background  check is required for employment in this position.

Purdue University is an EOE/AA employer. All individuals, including minorities, women, individuals  with disabilities, and veterans are  encouraged to apply



Christian Butzke

Jill Blume

Bruce Bordelon