2022 Q1 Newsletter l April 2022
Hello –

It was wonderful to see so many of you in person at the recent Global Pet Expo in Orlando, Florida. Not only did we see many familiar faces, but it was also wonderful to connect with new retailers who are committed to organic pet wellness and grooming for their customers.

Show support came heavily from the USA but we also saw growth opportunities in Chile, Columbia, Peru, Panama, Costa Rica, Denmark, Belgium, Guatemala, Brazil, Australia, India, the Dominican Republic and Trinidad & Tobago.

For those not able to travel to the show, all retailers and groomers can participate in our Show Specials that run until April 8th.

Separately, we've had lots of inquiries on how our distributors, retailers, and groomers can aid the pets in Ukraine. Please read below on how to support the incredible relief work with Greater Good Charities, U-Hearts, and Save the Pets of Ukraine. Our industry has always shown compassion during a crisis and I know once again, that we will all work together to help animals in need.

Sincerely,
Beth Sommers,
President & Chief Merchandising Officer
Trade Shows
We wrapped the Huddles trade show in Birmingham England with leading retailers in the United Kingdom, and the Global Pet Expo in Orlando, Florida, however, you can still take advantage of our 3 Show Specials. Good through April 8th.
Free Shipping Offer - purchase $250 of Pure and Natural Pet product and receive free shipping. Continental U.S. Only.
Pure and Natural Pet Offer - purchase a case of 16 oz. Flea & Tick Canine Shampoo or our Between Bath Freshener in Lime Verbena & receive a FREE case.
Pro-Coat Grooming Offer - purchase a gallon size Flea & Tick Canine Shampoo or our Daily Facial Scrub in Lemon Zest, Green Tea or Wild Blueberry and receive a FREE case.
Digital Marketing Assets
New 2022 Catalog
We launched our new catalog at our recent shows. Access the convenient online Flip-Book file, or a downloadable version at the bottom of our Media & Retail Assets section on our website.

We also have updated price sheets for Pure and Natural Pet and Pro-Coat Grooming.

If you have any questions or prefer a mailed copy of our catalog, please call 844-698-4367.
Cats and Essential Oil Safety
Some of our most successful marketing pieces have been due to customer inquiries. Lately, we've had a number of customers inquire about felines and their safety when using essential oils. We developed a document that you can download, Essential Oils And How They Can Affect Cats for you to share with your team. This information is the main reason that all of our cat products are unscented as feline safety is paramount.

All tools are featured in our online Retail & Media Assets portal.

You can also access the portal for added digital marketing tools via our website footer for Pure and Natural Pet and Pro-Coat Grooming. It's easy to access to what you need 24/7.
Downloadable Posters
Use our digital posters in your display windows, in-store signage, or e-mails to your customers. It's a great way to highlight the eco-friendly products they're looking for.
Product Highlight
NEW - Paw Protect Ice Melt
Our Paw Protect Ice Melt is a safer solution to Chloride based Ice Melts that can be harmful to your pet and their sensitive paw pads. Easily remove snow and ice buildup to prevent painful slips and falls for you and your pet.

  • USDA Certified Biobased Product
  • Non-Corrosive
  • Environmentally Safe
  • Salt-Free
  • Chloride Free
  • USA Made

Safe and easy to use!
Download our new marketing tools below.
Ingredients Matter - Oatmeal Extract
Oatmeal is more than a tasty breakfast. Oatmeal Extract has skin-soothing benefits that heal and moisturize skin and fur, making it an ideal ingredient in many of our functional shampoos & conditioners. It's an excellent alternative to harmful surfactants.

Key Benefits:
  • Acts as a mild cleanser
  • Gently exfoliates skin
  • Reduces itching and inflammation
  • Aids eczema-prone skin
  • Adds natural shine to fur
  • Emollient properties
  • Antioxidant benefits

Have a pup that has a grain allergy? No worries, we've got you covered with our Grain-Free USDA Certified Organic 2-In-1 Shampoo.
Helping the Ukraine Pets
Many are asking how they can help the pets of Ukraine.
Over 4 million Ukrainians, many of them with pets, have been forced to flee their homes following Russia's invasion.

We've tried working with our Ukraine distributor and recently connected with Greater Good Charities while at the Global Pet Expo. For 15 years, Greater Good Charities has run the world's largest pet food bank and is on the ground responding to the crisis in Ukraine. Greater Good Charities works to help people, and pets by mobilizing in response to their critical needs.

Donations and cash is urgently needed to procure additional supplies to help pets in the long term. Donations are tax-deductible.

You can give with confidence, Greater Good Charities has a 100 out of 100 rating by Charity Navigator for dedication to transparency and a real positive impact.

U-Hearts a non-profit in Lithuania, and Save the Pets Ukraine coalition working with Ukraine animal welfare organizations are also partnering with Greater Good Charities to greater impact.

Paws for Life K9 Rescue - Have you seen the new PFL People & Pets Innovation Center. It's an amazing center with free training for the public. The video highlights all of the amazing services at the PIC Center in Southern California.
Juniper the Service Dog
From shelter dog to service dog! Juniper joined PFL from a shelter, just over a year ago with four of her siblings, babies that were all sick with Parvo. All pups survived and 3 went to their forever homes. Juniper showed special skills and joined the Prison Training Program for service dogs and excelled in learning specified commands and tasks.

Cadena’s International assists in crises and disasters all around the world and selected a service/therapy dog, Juniper to aid their Go-Team. With the amount of trauma they witness, and what survivors endure, Juniper will be a welcome sight to all in need.
Help provide a Service Dog to a U.S. Veteran or First Responder w/ PTSD, Donate Now!
Adopt Charlotte. This girl will look at you and smile while she melts to the ground for love and affection. She can be nervous or shy when meeting new people, but once she warms up she's the kindest and gentlest soul. She can be overwhelmed by new dogs, although she's polite with others she'd prefer a home as the center of your attention! She’s an active girl that would love a family that is ready to get her out and about for daily adventures and walks. Adopt Charlotte!
Adopt Ranger. I can’t wait to be your new best friend! I LOVE to meet new people and will gladly show you all the love and affection I have to give! I can lack confidence in big groups, but I love to play one-on-one with my canine friends. I would love to find a forever home with another dog that matches my energy levels. Whether it’s daily walks around the neighborhood or a jog or hike through the mountains, I would love to join on adventures. Adopt Ranger!
Adopt Zena. She is a total love bug and loves to meet new people. She'll gladly lean up against you for all the love and affection you have to offer! She wants to be the center of your universe, so she'd prefer a home as the only pet. She loves the outdoors and to join you on your daily adventures, but she’d be happy with a few short walks a day around the neighborhood followed up by a good snooze at home! Adopt Zena!
Pure And Natural Pet Has Planted 2,225 Trees!
It's almost Earth Day - but we feel Earth Day should be observed and celebrated every day.

We're proud of our association with One Tree Planted and the fact that we've planted 2,225 trees, chiefly in the USA and National Parks.

One Tree Planted is Planting Trees for Chimpanzees with the Jane Goodall Institute and we're excited to aid in this initiative.
This is a unique opportunity to support a special wildlife habitat and corridor restoration to restore and conserve nature for biodiversity while also supporting local communities. Donations to this project will help plant 3 million trees as part of a large-scale initiative that will connect forests for wildlife while strengthening forest monitoring and preventing future deforestation. The trees will be planted in the Albertine Rift forests of Uganda, close to where Dr. Jane Goodall began her extraordinary career and fell in love with chimpanzees.
Blogs

We rounded out National Pet Dental Month with a new blog featuring the importance of oral care for your pet, Caring for Your Canines Teeth.

We also have a timely Blog for next month's National Animal Disaster Preparedness Month, Be Prepared - Pet First Aid Essentials.

Have a topic you'd like us to address - just let us know.
Pet Pawlidays - Lets Celebrate
APRIL
Natl Greyhound Adoption Month
Prevention of Cruelty of Animals Month
4/11 National Pet Day
4/22 Earth Day
4/30 World Vet Day
4/30 Adopt a Shelter Pet Day
MAY
National Pet Month
Responsible Pet Guardian Month
Chip Your Pet Month
National Pet Cancer Month
Natl Service Dog Eye Exam Month
5/1 Purebred Day
5/2 Puppy Mill Action Week
5/3 Natl Special Abled Pets Day
5/8 Mother's Day
5/8 National Animal Disaster
Preparedness Day
5/30 Memorial Day
JUNE
Adopt a Shelter Cat Month
6/4 Hug Your Cat Day
6/5 Pet Appreciation Week
6/15 Animal Rights Awareness Week
6/19 Father's Day
6/20 Take Your Cat Top Work Day
6/21 National Dog Party Day
6/24 Take Your Dog to Work Day
Have a question or a unique customer story of someone who has benefited from our products? Share with us your Pure and Natural Pet story. We'd love to hear from you!

Call or submit a question, customer testimonial, or story ideas to your local Sales Representative, or email Julie Creed at JCreed@PureAndNaturalPet.com

For updates and the latest news, look for our HTML's, and don't forget to follow us on social media or tag us on your Pure and Natural Pet posts.
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