Q2 Newsletter I June 2020
Since Global Pet, our world and industry has been turned upside down. Throughout it all, Pure and Natural Pet has remained open.

We have created a Curbside Pickup Program with our 8 oz mini shampoos and extended some promotional sales to best aid our retailers and groomers whose businesses had to quickly adapt to the changes in how they operate. As more states open, these same SKU's will be ideal for ad-on sales and incremental growth.

Recently, we were alerted that Superzoo was cancelled. While we will miss seeing your smiling faces in person, we will create a promotional offer in the coming months that would have served as a "Show Special" and allow you to stock up on some savings.

We look forward to supporting your business as we always have. Our industry has a love for our pets and were proud to be your partner for cruelty-free, USA Made, organic and natural grooming.

Beth Sommers,
President & Chief Merchandising Officer
We're excited to announce 3 top Industry Awards for our grooming products.

Hot Diggity is a national seal of approval program that evaluated hundreds of products of family and pet products yearly, awarding only the best of the best in innovation, quality, value and commitment to excellence.

Lux Award - Best All-Natural Pet Wellness Products Provider - USA
Lux Life recognized globally companies who help the pet industry see exponential growth and strive to produce services and products which benefit the health and well being of mankind's best friend.

The Vanguard Award recognized leaders in the pet industry who bring innovative pet products to market and create a favorable climate.

View all of our product awards :
Marketing Support - Curbside Pickup
We rolled out a Curbside Pickup Program on the Pro-Coat Grooming 8 oz Mini Shampoos, Facials and Conditioner.

We're providing options with plenty of digital tools that include a downloadable curbside signage, promotional flier, social media/web banners and social media posts for you to utilize.

The flier can be quickly customized with your store logo and location if you simply supply a JPEG or PNG logo and make a request to: Sales@PureAndNaturalPet.com

Education Program - Pro-Coat Grooming
Our popular Education Program had chiefly been for our Pure and Natural Pet brand. As we have grown Pro-Coat Grooming, requests came in for added marketing support. We are rolling out Educational tools for our Pro-Coat Grooming line. The downloadable links are featured below and also on the online web portal for convenient and easy access to what you need 24/7. These tools provide your groomers with more ingredient focused information on the benefits and features of our top groomer specific SKU's.

NOTE : All Education Documents are also featured in our Retail & Media assets portal featured on our website footer for Pure and Natural Pet and Pro-Coat Grooming .
Product Highlights
Our award-winning Grooming and Cleansing Wipes in Green Tea allow you to easily spot clean your pet and keep them smelling great in-between baths. The flusable wipes are alcohol free and quickly remove dirt and odor. They're great for cleaning your pups dirty paws, face, ears and body.

The eco-friendly Green Tea Wipes are formulated with plant derived ingredients. Perfect for quick and easy touch ups. The natural Green Tea scent is relaxing and will leave your pet smelling fresh and clean.
Ingredients Matter - Green Tea Essential Oil
Green Tea contains powerful antioxidants which protect and improve the skins condition from damage caused by the sun and environment. These help to repair and rejuvenate collagen to improve skin’s resiliency. The antioxidant properties help keep fur healthier and provide shine and smoothness of the coat and promote hair growth.

Green Tea oil penetrates quickly and deeply into the inner layers of the skin, providing hydration without feeling oily and aids in the growth of the hair follicles. 

Green Tea is also effective in killing super-bugs and removing bacterial odor making this a true super ingredient in healing.
Lets Be Social
The weather is getting warmer - it's summer time!. My Mom keeps putting Nose Rescue on as it has a SPF 17 and makes my nose soft and supple despite the summer heat.

It's made with food-grade ingredients . I just think it taste like a tasty treat so we're both happy. It's also USDA Certified Organic so I have no worries with my sensitive skin.

Check out what some of my friends are saying below.
We're providing added content. Have you read our Blog ?
Quarterly, we create informative information on a variety of topics that's relevant to our retailers and customer needs.
Read our Blogs with detailed infograpghic content on:

Share & post to your sites, and if you have a Blog topic you'd like us to cover, simply ask.
Philanthropy - Making a Difference

Paws for life K9 Rescue - while Covid-19 negatively impacted many businesses, numerous people stepped up during this time to adopt or foster a 4-legged friend.

Shelters in the Northwest were depleted and since shelters in Southern California still had ample amounts of adoptable pets, Paws for Life in conjunction with Angel City Pits and Dog is my Co-Pilot flew 23 dogs, 34 kittens & 8 cats to shelters in Washington, Idaho, Montana & Wyoming.

Paws for Life does amazing work. Derek is a tri-paw’d who was overlooked for 300+ days in Southern California Animal Shelters. He joined PFL and immediately went into a foster home. He did so well, he was scooped up by a transport partner in Montana. This video of him running free was the afternoon he arrived. It will leave you with the biggest smile!
Adopt Midnight Midnight is super mellow, calm energy. He is friendly and lets people pet him. He has very low energy. He loves attention and affection and follows his foster mom around.
He is house trained, and at night he puts himself to sleep in his crate & knows basic commands.

Adopt Chino Chino is a beautiful and sweet dog looking for the perfect forever home! He is likes other dogs and is good with everyone he meets including kids. He really is a great boy and will make someone very happy for the rest of his life!

Adopt Jethro Jethro is a handsome American Bulldog mix with the most beautiful, shiniest black coat. he's affectionate, playful and fun! He has lots of energy and would make a great hiking or running buddy, but will also settle for leisurely walks.
The Grey Muzzle Organization - supporting the care and placement of senior dogs.

Writer Sharon Castellanos tells of her senior dog's surprise diabetes diagnosis, how they learned to manage it, and her discovery that diabetic dogs can still live a long and happy life—with life lessons along the way. http://ow.ly/M3cU30qL2X1  

Your gift gives senior dogs the second chances they deserve. Donate Now!
Pet Pawlidays - Lets Celebrate
National Dog House Repair Month
7/4 Independence Day
7/15 National Pet Fire Safety Day
7/21 Natl Craft for Shelter Dog Day
7/31 National Mutt Day

8/5 Work Like a Dog Day
8/7 Inlt Assistance Dog Week
8/8 International Cat Day
8/15 National Check the Chip Day
8/20 Intl Homeless Animals Day
8/22 Take Your Cat to the Vet Day
8/26 National Dog Day
8/28 National Rainbow Remembrance Day
8/30 National Holistic Pet Day

Have a question or a unique customer story of someone who has benefited from our products? Share with us your Pure and Natural Pet story. We'd love to hear from you!

Submit questions, customer testimonials or story ideas to your local Sales Representative, or email Julie Creed at JCreed@PureAndNaturalPet.com

For updates and the latest news, look for our HTML's and don't forget to follow us on social media or tag us on your Pure and Natural Pet posts.