Q3 Newsletter I October 2019
It's been a busy quarter. We launched our new corporate name with the same commitment to organic wellness & grooming that's USA made, and successfully debuted 10 new task-specific products at Superzoo in our new catalog that included: Itch Relief Shampoo , 2-In-1 Grain Free Shampoo and Conditioner and Stain & Odor Eliminator spray that's endorsed by the Rug & Carpet Institute , to name a few.

We've seen many of you at Superzoo, Groom Expo, and the Frontier and Anipet Distributor Shows....and there's still one more to go, as we'll also be at the Zeigler's Distributor Show.

Thank you for helping us grow and thank you for your patience as we evolve our brand.

Beth Sommers,
President & Chief Merchandising Officer
Pure and Natural Pet was recently awarded A Top Sustainability Award 14 Ground Breaking Pet Sustainability Companies in the USA . The award went to pioneering companies in the pet world that are meeting the needs of pets and owners without endangering the future of the planet.
Our Shed Control Shampoo is also a recipient of the Hot Diggity Award .

Hot Diggity is a national seal-of-approval program that evaluates hundreds of family and pet products each year. Their seal signifies innovation, quality, value and a commitment to excellence. 
Trade Shows .....book your appointment
Oct 15-16 - Edison, NJ

We're pleased to be partners with Zeiglers and their team. Zeigler's has over 25 years in the pet industry serving customers with quality products for the North east. We look forward to being part of their annual show.

Stop by our booth and learn more about our grooming & wellness products.
Our new ad promoting wipe s is a great tool you can utilize as a flier. Need our new logo? Download our Pure and Natural Pet logo or Pro-Coat Grooming logo and look for updates in our web portal.
We've extended our popular Education Series with pieces for our New 2-In-1 Grain Free Organic Shampoo & Conditioner and Tear Stain Removing Under Eye Wipes .
Our Education Series also promotes recycling and what we are doing with our sustainability. From product development to packaging and shipping; we look for creative ways to reduce our global footprint. We encourage our customers to also be eco-friendly.

Mark your calendars for America Recycles on Nov 15th and follow some of these helpful tips to recycle or reduce what goes into our landfills.
Product Highlights
Shed Control can be a huge problem. You've been asking for a natural solution - and we delivered! Our award-winning Sweet Orange and Coconut Shampoo and Conditioner has omega fatty acids to moisturize and improve skin and freshen your dogs coat.

This powerful duo reduces excess shedding and will not affect flea & tick treatments. It smell like a tropical dream and works wonders with loosening the undercoat. This is a must have for any pet owner that struggles with shed control and finding natural solution.
In the News
We were thrilled to participate in live radio intercepts with Capital One at Superzoo discussing how we're different and promoting USDA Certified Organic products that are USA Made.

Going into the show, there was also a wonderful article in Pet Age focusing on " Women in the Industry Who are Pushing Barriers." We are proud to have our President, Beth Sommers in this group of women who are shaping our industry.

New to our team is Rorie Gerschwer, who has 20 years of experience in establishing start-up operations. She will be tasked with overseeing day-to-day operations and streamlining processes at Pure and Natural Pet as our Chief Administrative Officer. Read more about Rorie in Pet Product News.

Also, look for us in the upcoming Winter issue of Modern Dog for our promotion on our various cat grooming products.
Philanthropy - Making a Difference
Paws for Life K9
Were you lucky enough to chat with the Paws for Life K9 Rescue team when they were at our booth at Superzoo? Their program for U.S. Veterans Service Dogs now extends to First Responders with PTSD.

We're proud to continue our sponsorship of this amazing program. Did you know when you buy Paw Rescue, a Paw Rescue is provided to PFL. See more here...
The Paws for Life program will be featured on an upcoming episode of PBS's Shelter Me . Shelter Me is a series that tells uplifting stories about pets and the people who help them. The films have been hosted by Jon Hamm, Dr. Jane Goodall, Hilary Swank, Allison Janney, Kristen Bell, Edie Falco, Jane Lynch and Katherine Heigl.

Adopt Batman a 4 year old hybrid of handsomeness in a stout 60-lb body, with ears constantly on alert (we assume for the Bat signal illuminating the sky) and an endless curiosity about life. He loves people-watching and already knows a few commands because obviously he’s super smart and is a SUPER HERO.
Adopt Duchess she's truly one of the prettiest bulldog mixes we’ve ever seen (her perpetual “smoky eye” is laudatory) and she absolutely adores her person, as well as playing with dogs her own size. She’s leash-trained, potty-trained, and crate-trained and she has been professionally trained and has mad skills. 
Adopt Eliza is a hearty, muscly brindle girl and she LOVES being active on hikes and runs and can go for miles, as she’s a young gal at only 2.5 years old. Eliza would make a fabulous family member (kids over 6 years of age. She's currently in training with our inmate trainers at Lancaster State Prison, she’s learning how to be even more wonderful.
Blog & Social Media - Like, Tag, Follow
Providing Added Content

Have you read our Blog ? We create more content with added news that's relevant to our retailers and customer needs.

Share & post to your sites, and if you have a Blog topic you'd like us to cover, simply ask.
Pet Pawlidays - Lets Celebrate
Adopt a Dog Month
Natl Animal Protection & Safety
National Pet Wellness Month
National Pit Bull Awareness Mo.
National Service Dog Month
10/16 National Feral Cat Day
10/29 National Cat Day
10/30 National Black Cat Day (UK)

Adopt a Senior Pet Month
National Pet Awareness Month
National Senior Pet Month
Pet Cancer Awareness Month
Pet Diabetes Month
11/6 National Animal Shelter Appreciation Week
11/11 Veteran's Day
11/17 National Take a Hike Day
11/17 National Black Cat Day

We Moved!
We've moved and are still unpacking. Our new corporate address is:

40 Richards Avenue
3rd Floor
Norwalk, CT 06854

Our phone numbers are unchanged.
Have a question or a unique customer story of someone who has benefited from our products? Share with us your Pure and Natural Pet story. We'd love to hear from you!

Submit questions, customer testimonials or story ideas to your local Sales Representative, or email Julie Creed at JCreed@PureAndNaturalPet.com

For updates and the latest news, look for our HTML's and don't forget to follow us on social media or tag us on your Pure and Natural Pet posts.