Q4 Newsletter I December 2019
Another year has come and gone. We've added retailers and distributors in the U.S and Internationally, increased our staff and moved our corporate offices to Connecticut.
 
We added many new products this year to both of our brands. Our  Pro-Coat GROOMING  line has really taken off with professional groomers and retailers who are adding grooming services and self-serve grooming stations. We will support this line with marketing materials and education collateral in the coming months.
 
Pure and Natural Pet has had some exciting news with our natural Flea & Tick Canine Wipes and our Shed Control Shampoo & Conditioner winning numerous industry awards.
 
I'm excited as we head into 2020 and begin preparing for the Global Pet Expo. We will be unveiling many new products! We look forward to seeing you at the show in Booth #401 . 
 
Thank you for your continued support and contributing to our success.
 
We wish you all a Happy and Healthy New Year.

Sincerely,
Beth Sommers,
President & Chief Merchandising Officer
Awards
5 Big Industry Awards Announced in Q4

Editors and Consumers have listed their " must-have" pet products in natural grooming and Pure and Natural Pet products are once again on top of the list.

Pet Business “Industry Recognition Award Winner ” for the Flea & Tick and Shampoo & Conditioner categories with our 2-In-1 Grain Free Organic Shampoo & Conditioner

Pet Product News “Editors’ Choice Award” for the Sweet Orange and Coconut Shed Control Shampoo

Pet Insights “Category Captains” Award for Natural Grooming

The Natural Flea & Tick Canine Wipes has received numerous industry awards as consumers were clearly looking for natural solutions in treating and preventing pesky Fleas & Ticks. Our all-natural and flushable Flea & Tick Wipes was awarded the Pet Business " Top Products" Industry Recognition Award, Family Choice Award and international Lux Award.

These top industry awards signify our continued commitment to eco-friendly excellence, innovation, quality and value.
Trade Shows.......book your appointment
Global Pet Expo
Feb 26-28 - Orlando, FL

We're excited to once again exhibit at the Global Pet Expo , we're at BOOTH #401 , at the front left corner of the convention center in "The Natural Pet" section . Look for upcoming HTML's on our Show Specials.

We will unveil new products in grooming, wellness and dental. Call your sales rep or distributor, or email us to book an appointment and see the latest in USDA Certified Organic and natural grooming & wellness products.
Programs
Education Program
Education
We've created added Education Documents on a few new and popular SKU's. Downloadable links are featured below. These are a great tool to further train your team on our products, ingredients, and how they are truly different and aid the quality of life for your customers 4-legged family members.
Youth Brand Ambassador Program
We've met some incredible kids and have aided their various pet-based projects over the years. We are proud to announce we will launch a Youth Brand Ambassador Program .

We're believers that kindness and empathy towards animals is vital, and that compassionate children that care for animals become life-long advocates for animals.

Know an inspirational child 6-17 years old that's making a difference in the lives of animals? We'd love to aid in furthering their work in animal rescue and welfare.

Look for the application on our updated website that will roll out before Global Pet or download the link. Also f ollow us on social for exciting and heart-warming stories we'll share.
Recycle & Reuse
Did you know that we use PET bottles ( Polyethylene terephthalate) PET is a highly recyclable plastic and does not contain BPA. Put them in your recycling bins and reduce landfill waste. You can also "get crafty" with old bottles.

Approximately 1.5 billion pounds of used PET bottles and containers are recovered in the U.S. each year for recycling, making it the most recycled plastic in America.
Recycled PET gets new life as filler in pillows, bedding, coats, etc. and new PET bottles. The following is a great video that showcases PET recycling . Read more of how were recycling at Pure and Natural Pet.
Products
Product Highlights
Accidents can happen but no one else has to know. Now you can easily clean & eliminate the pungent pet odors of urine, vomit or feces & their return with our plant-derived spray.
Our Stain & Odor Eliminator spray is ideal for any pet owner, retail shop or groomer. The product has a "Seal of Approval" from the Carpet and Rug Institute .

The seal is all about cleaning efficacy and measured effectiveness for a cleaner, healthier, and longer-lasting carpet.

“Traditional cleaners” contain toxic chemicals and harmful surfactants. Our natural enzyme busting spray is not harmful to your skin, pets, carpets or our environment.  
Ingredients Matter
We're ingredient sticklers and look for organic and all natural ingredients to create the best and safest products for your family pets. Sweet Orange Oil is multi-functional. It has many therapeutic benefits and is a key ingredient on our natural Shed Control Shampoo and Shed Control Conditioner.

Sweet Orange is a natural antiseptic that cleans while reducing yeast and other infections. It acts as an antioxidant with vitamin C to improve skin and protect from harmful UV damage.

It refreshes, re- energizes and calms anxiety while reducing pain and inflammation. It's the perfect ingredient for treating skin conditions. It also smells ahhhh-mazing!
Lets Be Social
I'm a love bug named "Joe Cool" with sensitive skin that enjoys being pampered. I like being fresh and clean, that's why my 2 legged Mamma bathes me with the new 2-In-1 Grain-Free <woof-woof> Organic Shampoo & Conditioner. No more scratching which makes everyone happy.

With winter, Mom's been putting the Nose Rescue and Paw Raw Rescue on like chap stick. Keeps my sniffer soft and my paws ready for anything. Did someone say walkies?!

Meet some of my 4-legged friends below that are also in the know. Check out these pet influencers favorite products and what product makes Zucchini's coat so purrr-fect.
Tiffany
"I absolutely love the Waterless Shampoo! It’s one of my go to products for in between baths to help me stay fresh and clean. Their products are also very easy to use." 

@tiffany_cockerspaniel
Xander
"Getting my ears clean is not my fav. Look at em’, they are HUGE and always dirty!!! These products have changed the way I think about getting my ears cleaned."

Koda
"During the fall months in New Jersey we see tons of ticks. I can’t wait to use my new Flea & Tick Wipes Thank you for keeping Koda safe!"

Duke
"When things get smelly and muddy, we can always depend on our Bath Fresheners to make the boys smell yummy!! We have many of their products and love each one!"

Zucchini
"I can’t get enough of this unscented Waterless Foam Shampoo. Just 3 easy steps: pump the foam, massage into fur, and brush through fur! Much easier than giving a cat a bath."

Blogs
We're providing added content. Have you read our Blog ?
Quarterly, we create informative information on a variety of topics that's relevant to our retailers and customer needs.



Share & post to your sites, and if you have a Blog topic you'd like us to cover, simply ask.
Philanthropy - Making a Difference
Did you know when you support Paws for Life K9 Rescue you aid a U.S.Veterans with PTSD that are in need of a Service Dog.

You can also foster or adopt a CGC Trained dog that has been professionally trained and spayed or neutered.
Adopt Siren Just look at those playful and lovable ears! Siren is a 40 pound 1-year old female. Her favorite thing in the world… is you! She love to be petted and be close to humans,she's good with dogs and kids, and loves going on walks and treats. She is currently training under the prison program in Vacaville and learning lots of new things!
Adopt Chase Meet Chase, a handsome 6-year-old staffie mix with the most beautiful, shiniest gray coat. At 63 pounds, this handsome boy is affectionate, playful and fun! He has great energy, making him a wonderful hiking/running buddy, and will also settle for a more leisurely walk. He is good with other dogs, walks well on leash and will make a great addition to a loving home ready for a loyal lifelong friend!
Adopt Georgia Georgia is a sweet female who will cherish every moment spent with her family. She is part of our Grand Paws for Life Program, she is 12 years old, and she is so ready to prove the old saying wrong: An old dog cannot learn new tricks… Miss Georgia here responds to over 15 commands! She is really smart, walks well in the leash, is potty and crate trained and so ready to spend the rest of her days with a loving family.
Help Save Koalas
The Port Macquarie Koala Hospital   and World Wildlife Fund Australia  have led the way in assisting koala rescue efforts throughout Australia's worst wildfire season on record.

The Koala Hospital has been continuing to rescue and treat hundreds of displaced and injured koalas since the outbreak started.

The WWF-Australia has set up a  specific koala-focused donation drive  for the country, spreading awareness of the destroyed habitats and urging people to help.
Pet Pawlidays - Lets Celebrate
FEBRUARY
National Pet Dental Month
National Cat Health Month
Dog Training Education Month
Beat the Heat Month
Responsible Pet Owners Month
2/10 Westminster Dog Show
2/20 Love Your Pet Day
2/23 World Spay Day
2/26 Global Pet Expo- booth 401



MARCH
Poison Prevention Month
3/3 If Pets Had Thumbs Day
3/3 National Pet Sitters Week
3/13 K-9 Veterans Day
3/20 Natl Poison Prevention Wk.
3/23 National Puppy Day

Have a question or a unique customer story of someone who has benefited from our products? Share with us your Pure and Natural Pet story. We'd love to hear from you!

Submit questions, customer testimonials or story ideas to your local Sales Representative, or email Julie Creed at JCreed@PureAndNaturalPet.com

For updates and the latest news, look for our HTML's and don't forget to follow us on social media or tag us on your Pure and Natural Pet posts.
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