To remind Rhode Islanders of Quonset’s success, we worked with videographer David Bettencourt to produce a commercial which aired right before kick off on WPRI Channel 12 in Providence.
The ad highlights how Quonset adopted the “Can Do” motto of its U.S. Navy Seabee predecessors at the old military base, which has grown to host more than 12,000 jobs at over 200 companies. Cameos from retired Seabees and South Kingstown kindergartner Sydney (pictured right) embody Quonset’s “proud past” and “bright future”.
But last night’s game was only the beginning for this ad. Immediately after it aired, we began an aggressive social media campaign, both paid and organic, to get it in front of likely voters. By the time Election Day arrives on March 2nd, our targeted content will have been seen online over a quarter million times. (About 415,000 people saw the ad on TV.)
*Now about that asterisk – Brady still has some catching up to do with Serena Williams (23 major singles titles), and Celtics Hall of Famer Bill Russell (11 NBA titles, 2 NCAA titles and an Olympic gold medal) – but at this rate, I wouldn’t rule him out.