3. Reboot Your Web to Print for Success
Ordering online poses different challenges than ordering in-person. The customer must be able to find, customize, and order products, in addition to uploading and approving any needed artwork. Customers need plenty of breadcrumbs to quickly locate and understand the available customization options, such as paper types. Accurate online proofing, like WebCRD’s SurePreview™, also becomes critical to ensure that the customer orders and customizes the right product and that the order can be accurately fulfilled by the print shop. The customer experience is tied together through consistent reinforcement and notifications at critical points in the ordering and production processes. E-mails can be sent to confirm that the order has been placed and when the order is ready for pickup or has shipped.