PRESENTING QR CODE SOLUTIONS

You've seen them at restaurants and in Super Bowl commercials and now we're excited for you to see them at work at HAR. We're proud to introduce our ideas for leveraging QR Codes to IMPROVE YOUR BUSINESS! QR codes offer endless possibilities. As you heard from LP Dayton during this morning's Sales Meetings, many of your fellow HAR agents are already seeing the benefits of using them.

WHY USE QR CODES?

EASY TO USE Scan in seconds with any smartphone INCREASE + IMPROVE TRAFFIC Direct to any website/URL QR code scans are intentional (not on accident) and show clear interest whereas print pieces may be taken out of habit/kindness Curiosity - Many will scan to find out what's on the other end and then stay to browse IMPRESS CLIENTS Demonstrate that you understand today's technology and can offer modern solutions As Jeff says, "demographics are our destiny" - the next and largest pool of buyers/sellers expect this technology to be part of our services SAVE MONEY + TIME + WASTE Save money - no printing or printing less Save time - fewer trips to pick up brochures and flyers Save waste - better for the environment

LISTINGS + OPEN HOUSES

The age of print is nearing its end and is quickly being replaced by digital assets and websites. Our advice is to feature QR codes at your listings instead of or in addition to brochures and flyers. You provide the frame and we'll create and print the design. Where should the QR Code link? The property website because it includes... 1. Photos, full MLS details, school information, area attractions, Yelp recommendations, a mortgage calculator, and more 2. Your clickable contact information 3. A documents tab where we can add things like floor plans and disclosures. Example here

How does this help me/my seller? All property traffic is captured in the Seller Report, which can send weekly automated updates to your client. HOW-TO VIDEO here.

OPEN HOUSES Open house hosts can use the same printed QR code designs above and/or the digital Open House Registration Form, available to everyone through HAR Connect. This form offers QR codes for visitors to sign in and/or check out the property website (on the host's website). Anyone who signs in goes directly into the OH host's CRM contacts! Watch this HOW-TO VIDEO to learn more

OTHER USES FOR QR CODES

Direct your audiences to... CONTACT DOWNLOAD Your HAR Connect app has a QR code to download your contact info (go to Menu > Share My Contact Card). We can use this QR code anywhere SIGN-UPS + MORE (samples below): Neighborhood Update Reports LoLo RSVP Follow me on social Enter a raffle YOUR AGENT WEBSITE: Your homepage (bio + testimonials + more) Saved searches (ex: properties in X price range) Neighborhood detail pages, etc. Any website or digitally hosted piece on the internet!

NOTE: What about signage? In speaking with the largest QR code vendor in the country about this, among other things, their advice was as follows: QR codes must be 1ft tall for every 10ft away the user is. Because of the large size necessary, most real estate companies do not put QRs on signage unless the property is in a very urban area with lots of walking traffic, also meaning the QR code can be much smaller. Signage with QRs in driving areas fails to deliver successful scans because the necessary size is incredibly large and driving while scanning can be dangerous.

READY TO LEVEL UP? SUBMIT A MARKETING REQUEST HERE

Marketing Team Need ideas and inspiration? Visit: www.MarketingHAR.com Submit a Marketing Request

View Email as Webpage

‌ ‌ ‌