How do I complete the survey?
Each household and property owner within Town boundaries will receive a postcard (see sample below) beginning the week of January 13, 2025. The postcard is an invitation to the QLS survey with two unique codes that are required to lodge the survey.
Residents are to complete the survey online using either the URL or scanning the QR code with a phone camera. The survey will prompt the user to enter a unique code which is located on the postcard. A code only works once, so each household member must use a different code.
Survey Website
Why is the Town undertaking a Quality of Life Survey?
The Town conducts a Quality of Life Survey approximately every six years. This 2025 survey has two different purposes:
- Part 1 - asks questions about how satisfied residents are with the Town’s services, and if there are other services they would like to see available in the future. This helps to guide decisions about how Town services will be delivered.
- Part 2 - provides feedback for the 2025 Official Community Plan (OCP) Review. The OCP is the overarching plan for the Town for the future that provides goals, objectives, and policies specifically related to land use. This OCP review requires that all municipalities update their OCPs by the end of 2025 and focus on housing.
How many people in a household can complete the survey?
Two members of each household may complete the survey using the codes on the postcard. Each code is able to be used only once. If more than two people are in the household, those with the most recent birthdays are to use the codes.
Additional members of the household may also complete the survey, and their results will be collated separately. Follow the survey prompts to receive a unique code.
Why didn’t I receive a postcard?
Only residents and property owners in Qualicum Beach will receive a postcard. The unique code received on the postcard is collated separately from those who do not live or own property in Qualicum Beach. If you have not received your postcard, please contact the Town for assistance.
Non-residents of Qualicum Beach may also complete the survey, and their results will be collated separately. Simply initiate the survey and follow the prompts to receive a unique code.
Additional Random Phone Survey
Some households will also receive a phone call from the caller ‘QLS Town of QB’. This randomized call from the consultant, Deloitte, LLP will help ensure the statistical validity of online survey responses. Those who complete the phone survey can also complete the online survey with their unique code.
To verify that the phone survey is legitimate ensure the call display shows ‘QLS Town of QB’.
How long is the survey going to be available?
The survey will be open until February 16, 2025. Survey invitations were mailed out to all addresses in the Town during the week of January 13, 2025.
How long does the survey take to complete?
The survey is composed of two parts, taking about 20 minutes in total to complete.
- Part 1 – satisfaction with Town services - takes approximately 10-12 minutes to complete.
- Part 2 – OCP review and housing - takes approximately 6-8 minutes to complete.
Are there other ways to provide feedback if I cannot fill a digital survey?
For those with accessibility needs, contact the Town for one of the following alternatives:
- Request a phone call. Contact the Town to arrange a time to receive a phone call by a phone interviewer.
- Pick up a printed copy from Town Hall. Return these to the Town with the unique code from the postcard.
For contact details, refer to “Who can I contact if I have questions about the survey?”
Age Restrictions
Only those over the age of 18 may complete the survey to avoid concerns about privacy and consent. Youth will be engaged via in-person sessions to gather their perspectives on housing and the Official Community Plan.
Who to call for technical issues with the survey?
For technical issues completing the survey, call Town Hall at 250-752-6921 for assistance.
When was the last Quality of Life Survey?
The last Quality of Life Survey was completed in 2017, and the results are available at the Town website qualicumbeach.com/ocp
Who is administering the survey?
The Town has contracted Deloitte, LLP to administer the survey and provide an analysis of the results. This contract was awarded as per the Town’s Request for Proposal process.
I am worried about the privacy of my data. Is the information I provide in the survey protected?
Your data is completely confidential. Your personal information will not be shared with the Town or any other external parties. All responses will be anonymized and aggregated, ensuring that no individual’s personal information can be identified.
What will happen with the answers I provide?
Survey results will be presented to Council and the public, with the findings providing direction on how the Town can improve how they are meeting community needs.
The findings from the survey will also be used to inform the 2025 OCP Review, helping the Town understand the priorities of community members in relation to housing, so that the next phase of community engagement for the OCP can dive deeper into some of the issues that are important to residents.
Why are some answers analyzed separately?
Responses from non-residents and additional household residents are reviewed separately. This allows data to be reviewed without skewing the statistical validity of responses from those with codes, while also allowing the Town to understand the priorities of additional users of the community.
Who can I contact if I have questions about the survey?
For any questions about the survey, please contact the Planning and Community Development department at planning@qualicumbeach.com, or call 250-752-6921.
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