Innovations in agriculture can be complicated and difficult to understand. This often results in apprehension and mistrust of the technology by those it is meant to benefit. Farming Future Bangladesh (FFB) is a comprehensive communications initiative committed to help improve awareness and understanding of modern agricultural innovations, including crop biotechnology, throughout Bangladesh.
FFB is sharing evidence-based information about the social, economic and environmental benefits of using biotechnology to breed improved crops, especially those that can boost the nutritional content of staple foods, such as Golden Rice.
“Our goal is to help people understand that these crops are public goods developed to benefit farmers and consumers,” said Arif Hossain, CEO and Executive Director of FFB.
Hossain and his team will engage key stakeholders and a community of advocates who are working in a coordinated way to promote access to scientific innovation as a means of enhancing food security, improving environmental sustainability and raising the quality of life in Bangladesh.
