May 2013

President's Report

My Fellow RCMA Members,

I am happy to report that we had a very successful Annual Meeting in Orlando, Florida. The presentations were very informative and our membership feedback from this program has been very positive. For those of you who attended, I thank you for your continued support. For those of you who were unable to attend, we still have three great programs planned for you to take advantage of in 2013.

As many of you know, I have just completed my full first year as President, and it has been a very busy year. We have made great strides in growing our association. In 2011, we had 38 members and now I am proud to say that we have 44. We are clearly headed in the right direction; we need to continue to grow and all of you have done a great job of being front-line recruiters for our organization. We need to keep the effort going. The best way to grow the organization is by making your non-member colleagues aware of the value of the RCMA.

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RCMA Updates

Technical Committee Update

Solar Reflective Coatings Council (SRCC) Update
RCMA has undertaken a joint initiative with the American Coatings Association (ACA). We are in the process of organizing a meeting with the White House Council on Environmental Quality to discuss the federal government’s cool roof and reflective coatings policy. The purpose of the meeting will be to review the current Administration policy, help the White House understand the benefits of cool roofing, and then to offer our assistance in helping the federal government promote the use of this technology.

At the RCMA Annual Meeting in March, the SRCC discussed a possible new research study. The study would attempt to determine which reflectance level is the most beneficial for sustaining the roof. White coatings would be applied over several roofing types in a variety of climate zones. RCMA is in the process of developing a research plan and protocol for this study.

Dimethyl Carbonate
As previously reported at past RCMA meetings, Dimethyl Carbonate (DMC) was granted a Federal VOC exemption in 2009. RCMA continues to take steps to have DMC granted the same exemption status in the South Coast Air Quality Management District (SCAQMD). We may have an opportunity approaching within the next few years because SCAQMD reports that Architectural and Industrial Maintenance Coatings Rule 1113 is scheduled for amendment in 2016. RCMA is investigating whether to perform a worker exposure assessment study in 2014.

Alternate Test Methods Study
As discussed at past RCMA meetings, we are interested in using alternate measuring methods to determine reflectance and/or emissivity. The study would see if there is a mathematical correlation to the results obtained using these alternate methods compared to those obtained by the D&S reflectometer and/or thermal emissivity sensor. Last month, RCMA spoke with several optics company suppliers about renting their equipment for little or no charge. RCMA has also had conversations with Oak Ridge National Labs about performing the testing on our behalf. Next steps include drafting the testing protocol and collecting samples which will likely happen over the next few months.

Codes and Standards Task Force
As discussed at the RCMA Annual Meeting in March, the RCMA Codes & Standards Task Force is being rejuvenated under the direction of Mike Fischer, RCMA Director of Codes and Standards, and Steve Heinje, RCMA Codes & Standards Task Force Chairman. The task force held a teleconference in mid-April to review ICC code proposals of interest to RCMA members. The task force plans to meet via teleconference every other month to ensure RCMA is engaged and taking advantage of opportunities in the codes arenas.

Member Services Committee Update

RCMA Membership Program
After a successful membership recruitment effort in 2012 which resulted in the addition of 6 new members, RCMA’s membership program is off to a strong start in 2013. RCMA has been walking the tradeshow floors at this winter’s International Builders’ Show, International Roofing Expo, and RCI Trade Show & Convention speaking to potential members, and the RCMA Board has been reaching out to interested companies. Through these efforts, the RCMA has already added two new regular members and has welcomed back a former associate member for 2013. We hope to increase our membership through continued dialogues and by inviting prospective members to upcoming events like the RCMA VOC Webinar and GHS / HazCom Training Session. Let’s make this a banner year for membership!

RCMA Industry Communications Program
The RCMA Board of Directors approved an enhanced communications program for 2013 that has helped RCMA become increasingly visible in the media and has continued to grow RCMA’s position as a technical resource for the industry. RCMA’s Communications Task Force has already assisted in placing three articles authored or contributed to by RCMA members this year:

  • Today’s Facility Management (Jan/Feb) – “FM Issue: Recipe For Roof Coatings”
    Joe Mellott, The Garland Company
  • Maintenance Solutions (March) – “Strategies for Preventing Roof Coating Problems”
    Steve Heinje, Quest Construction Products
  • Midwest Roofer (April) – “Roof Coating Manufacturers: The Future Looks Bright for White Coatings”
    Contributors: Joe Mellott, The Garland Company; Van Ripps, Palmer Asphalt; Jim Arnold, Polyglass USA, Inc.

These article authors are recognized in a new “Featured Article” page on the RCMA website – volunteer to write an article for your chance to be featured as well! RCMA is also using the RCMA LinkedIn Group as an important, easy to use, communications tool. The RCMA Communications Program has contributed to a surge of activity and new participants; RCMA announcements and industry news are regularly posted and viewed by the group’s 91 members – more than four times as many members as at this time last year! Click the link below to join the conversation today:

RCMA Website Activity
The updated website design recently celebrated its one year anniversary in April 2013, and we are pleased to report outstanding first-year totals, with more than 9,000 unique visitors and 2,700 recurring visitors. As the content on the site has continued to grow, the average site visit duration has increased to 2 minutes and 45 seconds. With the addition of the new Roof Rebates DSIRE Database, the Members Only section of the RCMA website is seeing record-high usage. In the first quarter of 2013 alone, there were 900 page views in the Members Only area, including close to 400 VOC Map views and 75 DSIRE Database views. We continue to look for new information to drive more visits and to bring new visitors to the website. In the first quarter of 2013, more than 20% of our site traffic was from referrals from other industry websites. We appreciate those member companies who provide links to the RCMA from their company websites, and encourage those of you who do not yet list your RCMA affiliation to do so.

Government Affairs Committee Update

Miami-Dade
In early 2013, RCMA joined together with ARMA, RRCI, SPRI, and NRCA to form a roofing industry coalition. The purpose of the coalition was to get to the bottom of the Miami-Dade Product Control Division’s Notice of Acceptance (NOA) backlog, which as of February included approximately 300 roofing submittals. During our meeting, the roofing industry coalition called on Miami-Dade to streamline the review process and to allocate more resources to the program. Miami-Dade told us that they have implemented evening and weekend work schedules for their employees and are working to hire a third reviewer. Last month, Miami-Dade followed up with the roofing industry coalition to reiterate their commitment to work with us on this process. We will continue to monitor the NOA review process and backlog, and possibly will schedule another meeting with the Miami-Dade Product Control Division in 2014.

GHS/HazCom Training and Government Affairs Lobby Day
RCMA will hold a full day of Globally Harmonized System of Classification and Labeling (GHS) / HazCom Training in Washington, DC on July 23, 2013. As previously discussed at RCMA meetings, there are major changes coming to the OSHA HazCom Standard, including changes to hazard classifications, labeling, safety data sheets, worker training, plus much more. The training will be conducted by Dr. Michele R. Sullivan who is a recognized expert in domestic and international hazard communication. She is also the author of several MSDS and GHS guidance manuals.

RCMA will hold a Government Affairs Lobby Day in Washington, DC on July 24, 2013. The event will consist of legislative and regulatory educational sessions as well as meetings on Capitol Hill with your Members of Congress. You will receive direct access to your federal representatives and policymakers that impact your business.

July 23, 8:00am-5:00pm – GHS / HazCom Training
July 23, 5:30pm-7:00pm – Lobby Day Reception
July 24, 8:00am-10:00am – Lobby Day Education
July 24, 11:00am-5:00pm – Capitol Hill Meetings
July 24, 5:30pm-7:00pm – Debriefing Reception

Homeowner Energy-Efficiency Tax Credit
As previously reported, the homeowner energy efficiency tax credit has been extended through 2013 but because the tax credit passed unchanged, asphalt products with pigmented coatings still do not qualify. RCMA continues to work with our allies in Congress to get this language fixed. The House Ways and Means Committee established eleven working groups to examine different aspects of the tax code. Last month, RCMA took advantage of an opportunity to submit comments to one of these newly created congressional working group, the Energy Working Group, which handles issues like the homeowner energy-efficiency tax credit (IRC Sec. 25C). RCMA’s comments urged Congress to replace flawed product-specific roofing criteria in the homeowner energy-efficiency tax credit with product-neutral criteria so that all roofing products that meet Energy Star requirements are rightfully eligible.

VOC Updates

  • RCMA VOC Activities
    RCMA formed a VOC Task Force at the end of 2012 to monitor and discuss current VOC issues and to make recommendations to the Board of Directors on opportunities to proactively engage with regulators. The task force convenes via teleconference on an as-needed basis and offers feedback whenever new VOC news arises. RCMA in 2013 also has begun to sell subscriptions to the RCMA VOC maps to interested non-members. Non-members will also be invited to register for the RCMA VOC Webinar, scheduled to take place June 18, 2013. Access to the maps and registration for the VOC webinar is free for all current RCMA members.
  • New York AIM Rule 205
    New York State released a preliminary draft of their Rule 205 for Architectural and Industrial Maintenance (AIM) Coatings to the RCMA in mid-March. The proposed rule is based on the OTC 2010 “Phase II” Model Rule and would be the first state to adopt the updated model rule, which is based on the CARB 2007 Suggested Control Measure. The RCMA VOC Task Force reviewed the draft and submitted comments requesting that the current proposed compliance deadline of January 1, 2014 be delayed a year or more.
  • CARB Districts
    Antelope Valley Air Quality Management District (AQMD) sent RCMA a preliminary draft of their updated Rule 1113, revised to reflect the 2007 California Air Resources Board (CARB) Suggested Control Measure (SCM). The proposed rule is consistent with previous adoptions of the SCM and the RCMA did not see any areas on which to offer comments. San Diego, El Dorado, Sacramento, and Santa Barbara AQMDs all hope to release draft AIM rules based on the 2007 CARB SCM before the end of 2013.
  • South Coast 2012 Air Quality Management Plan
    The South Coast Air Quality Management District (SCAQMD) approved their 2012 Air Quality Management Plan (AQMP) on December 7, 2012. The AQMP calls for further reduction of VOCs from the AIM Coatings Rule 1113, with a proposed timeline of making rule updates in 2015-16 and to make the changes effective in 2018-2020.
  • South Coast Rule 1113 - Upcoming Compliance Deadlines
    There are several new compliance requirements for SCAQMD’s Rule 1113 that will become effective on January 1, 2014. These changes include reduced VOC limits in nine product categories, new labeling requirements, a reduced default VOC limit for those products that do not fall within a specific category, and limits on colorants added at the point of sale. Click here to review the full text of Rule 1113, last updated in June 2011.
  • Adhesives & Sealants Rules
    Massachusetts’ rule 310 CMR 7.18(30) for Adhesives & Sealants, based on the OTC Model Rule, remains internally delayed. Utah is currently developing a similar Adhesives & Sealants rule with a proposed September 1, 2014 compliance date for Box Elder, Cache, Davis, Salt Lake, Tooele, Utah and Weber counties. The comment period for the draft rule ended in April 2013. The RCMA VOC Maps in the Members Only section of the RCMA website were recently updated to reflect these developments and to highlight several control areas in the LADCO states observing Adhesives & Sealants rules on a regional level.
  • Environment Canada
    In January, Environment Canada released a “Revisions to the Proposed Volatile Organic Compound (VOC) Concentration Limits for Certain Products Regulations.” Although consumer products are the focus of the proposed changes, the rule calls for combining the consumer products rule with their current AIM coatings rule. RCMA will continue to monitor the proposed changes to assure that product definitions and VOC content limits remain clear and consistent should the rules be combined.


In Other News

Richard Zegelbone Receives RCMA Martin A. Davis Award
At the RCMA Annual Meeting, Richard Zegelbone, President of Tropical Roofing Products, was awarded the Martin A. Davis Industry Leadership Award for 2012. Named for the late Martin A. Davis, one of RMCA’s visionary founding members, the prestigious award is the highest honor bestowed by the Roof Coatings Manufacturers Association. The award is presented annually to an individual, selected by his or her peers, who has exemplified outstanding service and has made significant contributions to the roof coatings industry.

Richard is the 29th recipient of the Martin A. Davis Industry Leadership Award. A member of the RCMA since its inception, Richard attended the very first meeting at the Doral in Miami in the early 80s. Richard has held a variety of leadership positions in the RCMA, and has served as Treasurer, Vice President and President of the Association.

William “Skip” Leonard Awarded RCMA Industry Statesman Award
William “Skip” Leonard, Henry Company, was presented with the Industry Statesman Award at this year’s RCMA Annual Meeting. Skip is the 9th recipient of the Industry Statesman Award, a discretionary distinction only designated when deemed appropriate. The award recognizes its honoree for special efforts on behalf of the RCMA in advancing the roof coatings industry, and only on several occasions since the award’s inception in 1994 has the RCMA identified a member deserving of this peer recognition. “Skip is undoubtedly an expert in the roofing industry with over 40 years of experience. As a past recipient of the RCMA Martin A. Davis Award and current RCMA Vice President, Skip is recognized by his peers and industry professionals for his expertise and willingness to move the Association forward,” said Jeffrey Blank, RCMA President.

RCMA Newly Elected Board of Directors
At the RCMA Annual Meeting, two new RCMA Board of Directors representatives were elected:

  • Jon Shaffer, ErgonArmor
  • Helene Hardy Pierce, GAF

Thank you to our departing Board members Andy Romano, GAF, and Richard Paradise, ErgonArmor!


Associates Corner

Arkema Announces Kynar Aquatec� Cool White Roofing Savings Calculator App

Cool white roof coatings featuring Kynar Aquatec® PVDF resins are up to 63% more energy efficient over time than those made with acrylic-based resins. Arkema created a specialized iPhone® application to demonstrate the potential savings.

The Kynar Aquatec® Cool White Roofing Savings Calculator enables building owners, architects, contractors and industrial designers to calculate the potential Cool Energy Savings generated by a roof treated with a Kynar Aquatec® coating. Download the iPhone® mobile application or Android™ application today!

For iPhone

For Android


Events

RCMA GHS / HazCom Training Session
July 23, 2013
Hyatt Regency Washington on Capitol Hill
Washington, DC

RCMA Government Affairs Lobby Day
July 24, 2013
Hyatt Regency Washington on Capitol Hill
Washington, DC

-SAVE THE DATE -
2014 International Roof Coatings Conference

July 14-17, 2014
Royal Sonesta Harbor Court Hotel
Baltimore, MD

In partnership with Oak Ridge National Laboratory (ORNL), RCMA is currently extending an invitation for presenter submissions for our second biennial 2014 International Roof Coatings Conference.

Click here to download the Call for Abstracts Submission Form (pdf)


President's Report Cont.

We have some great programs planned for the remainder of this year. The upcoming Globally Harmonized System of Classification and Labeling (GHS) / HazCom Training Session on July 23, 2013 is a tremendous opportunity to introduce non-members to our organization. We have developed a fee structure for members and non-members for this event, and specifically designed this program to accommodate multiple attendees from the same company at a discounted cost. As a result, I am sending a number of my company’s staff for this training, and I encourage you to do the same. Most importantly, I encourage you to actively market this program. The government has adopted new safety standards that will affect all of our jobs! This program will give attendees the needed information to comply with these new governmental regulations with confidence.

In conjunction with this training program, we are having Government Affairs Lobby Day on July 24. This program is designed to give our organization’s members actual congressional exposure to their representatives in Washington, DC. We need to let our elected officials know that we are domestic manufacturers, providing good jobs and benefits to our employees, and that we need their support in preserving our industry. We plan to make our voices heard!

Finally, on October 8-10, 2013, we will be holding our RCMA Fall Member Meeting at Oak Ridge National Laboratory in Oak Ridge, Tennessee. Oak Ridge National Laboratory has been a leader in a variety of areas of academic research. Our host for this meeting, Andre Desjarlais, Group Leader, Building Envelopes Group, has been a pioneer in roofing technologies research and development for over 30 years. Furthermore, Oak Ridge National Laboratory has a rich and fascinating history. The town was built specifically by the Federal Government during World War II to develop the Atomic Bomb. Thousands of people from all over the country were relocated there into government housing just for this war effort. I think that this truly will be a once in a lifetime opportunity of learning and information.

We have some very exciting and useful programs planned for our members. As always, we need your continued support on these programs. I encourage you all to attend.

Warmest Regards,

Jeff Blank
President, Roof Coatings Manufacturers Association

 

President's Report

RCMA Updates

In Other News

Associates Corner

Events

John Ferraro
Executive Director

Michael Fischer
Director of Codes and Standards

Penny Alston
Meetings Manager

Shawn Richardson
Industry Affairs Coordinator

Kelly Franklin
Staff Associate

Jeffrey Blank
SR Product

Joseph Mellott
The Garland Company

William "Skip" Leonard
Henry Company

Steve Heinje
Quest Construction Products

Brian Anthony
The Brewer Company

Jonathan Dietzel
The SWT Group

Debra Light
Central Fiber

Helene Hardy Pierce
GAF

Tom Meyer
Coating & Foam Solutions

Chris Salazar
The Karnak Corporation

Jon Shaffer
ErgonArmor

Solar Reflective
Coating Council

Tom Meyer
Coating & Foam Solutions
and
Craig Smith
Superior Products, Inc.

Technical Committee
Phil Ostrowski
Special Materials Company
and
Jason Smith
The Garland Company

Government Affairs Committee
Gregory Johnson
Sherwin-Williams

Member Services
Committee

Jeni Engler
Owens Corning -
Trumbull Asphalt
and
Jordan Blank
Special Materials Company

Codes & Standards Task Force
Steve Heinje
Quest Construction Products

 

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202-591-2452
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