Hello Allison,
 

JAN '25 SWFL Real Estate Update

ALLISON D CALLAS

Powered by Passion & Professionalism

...since 2013

Call/Text: 239-595-5116 

Email: allisonsellsnaples@gmail.com 

Web: allisonsellsnaples.com

Click HERE for my

Sales, Listings & Testimonials

Facebook  Instagram  Linkedin  

Featured in this e-Newsletter:


(Click "view entire message" at bottom of the email to see the whole newsletter!)


  • Allison Ruminates...
  • Market Updates
  • Recent Activity & COMING SOON
  • NEW COMPENSATION Process
  • Targeted SEARCH: QIK FIND
  • Fun Links to "Things to do in Naples"
  • Recent Solds: QIK COMPS

ALLISON RUMINATES...and stuff.

The Skinny...


So... how are YOUR Resolutions going so far?

I vowed to get in more exercise (not original but still important) and to eat less Cookie Dough (my stress go-to) but between the coldest Florida weather I've ever experienced in my 23 years here, and yet another difficult Real Estate year, neither one of my Resolutions are going particularly well. 😬 Well, baby steps. I did get in 10 push-ups off my kitchen Island yesterday morning... Today I am digging for my CBD pain cream. 😂


So, what do I mean by "another difficult Real Estate year"? In it's simplest form, it looks like this:


SELLERS: "What is wrong with you, Realtor? Why can't you sell my property?


BUYERS: "Thank you for the lovely showing but we found something else."


Do you know that out of the 2577 Actively listed North Naples properties (as of today), of all types and price points, only 244 are currently

under contract?

So less than 10% of our FOR SALE market is under contract and at the end of our first month of High Season. So... 867 price drops, just in North Naples, in the last 30 days.


There are many reasons for this growing Buyer's Market - namely a Tumultuous 2024 for Florida and for the country, resulting in a Buyer Hold. "But wait, I thought you said it was a BUYER's Market." Well, yes but that just means that IF they were here buying, the conditions would be in their favor. In reality though the only condition that's in their favor is the amount of properties on the market, back to "normal" times, pre-pandemic. They are still concerned about 7% interest rates if they are Borrowers, the probability of continued increases in Insurance and Condo fees.

The truth is that there is also a declining population of Buyers in Florida. Original Naples "settlers" have or are moving on to their next plan, young families are leaving because they are priced out of the market or they have decided to rent in these times that don't guarantee them a return for their money on their purchase.

So this is not good news for:

SELLERS: If you are actively selling your property or considering it, you will have to price the property to compete for that 10% Buyer pool or you will be left standing. I know that it's hard to let go of the idea that you HAVE to get a certain number because the market SHOULD be something other than what it is but there is no magic in real estate. It is cyclical and right now you need to be realistic if you want it sold at all.


When talking price with your Realtor, keep in mind that when competing with other Sellers, the reality is that Buyers will choose an updated home over not-updated, the interior property over the one with street noise, the community with more amenities, when they are priced the same.

If you have a unique community or property, you just might get it Sold this year. If not, you may want to consider renting it out until Buyer demand catches up with Seller activity but the economists are saying that could be YEARS away.


BUYERS: Well, it's finally your time! You have more choices than in a decade! BUT, there are many other things to consider when buying now in Florida and I have the knowledge and experience to help you navigate those waters. We can examine elevation levels, insurance rates, expected assessments, & structural considerations to start with!


By the way, another interesting change to note: Over half of the North Naples "Pendings" are priced over $1M. A good portion of those are over $3M and slide all the way up to $19.5M.

But the good news for the average buyer is that the $300-500k condo market is back after Pandemic over-pricing so if you're looking for that first home or changing neighborhoods, they are out here and by the hundreds.


Whether Seller or Buyer, one of the many ways I can help you is by working with you to understand your priorities, needs vs wants, and concerns. Don't think you are "wasting my time" by contacting me to discuss your thoughts. I hope it's the beginning of a beautiful relationship!

The local solution to the cold weather. :) Baby bonfire for warm toesies because none of us own socks LOL.

Food for thought...

Nothing about 2021 was normal.

MARKET REPORT

Click here for full Report

A REMINDER:



New (National) Realtor Compensation practices, as of Aug 16 2024, require ANYone touring homes (whether Resale or New Construction, and Buying or "just looking") to sign a "Buyer-Broker Agreement" with an agent before stepping foot in a home. This form defines the terms of your working relationship with this agent, just as a listing agreement does between Sellers and their agents. Please be sure to read the article below for specifics!


Important to Note:

If you are only visiting Open Houses, NO form is required, unless you decide to purchase something and CHOOSE to use the Open House agent as YOUR Buyer's Agent.

DONT BE MISLED unless you are committing to working with THAT agent!

MY RECENT ACTIVITY

NEW LISTING

SERRANO

27001 Serrano Way, Bonita Springs 201

4 Bed/2 Bath 1772sf

Built in 2006

$430,000


Nature Lovers, Kayakers, Snow & Ice Escapees…your new vacation or full-time home is calling your name! SERRANO is a gorgeous, well-managed small community right in the heart of Bonita Springs. Sitting right on the Imperial River, the community proudly provides Kayak storage and a launch for your foray out into the Bay Area or even Gulf. This lovely, bright condo has enough room for the whole family and with a swimming pool just across the street, your family will want to visit all the time!

CLICK for full listing & Photos

LISTING COMING SOON

VANDERBILT YACHT & RACQUET CLUB

11030 GULF SHORE BLVD

3 Bed/2 Bath 1777sf

Built in 2005

$1,595,000


BEACH LOVERS: Best opportunity on Gulf Shore Drive! Grab this gorgeous, sexy 3-bedroom corner condo, with huge wrap-around lanai, while you can! Not overpriced like so many in this market, it is already right-priced and ready for the discerning Buyer to pick up! Across from the beach and down the street from La Playa, Turtle Club, the Ritz-Carlton.

Contact me for details.

CONDO LISTING

SURF COLONY III

at Bluebill Beach

17 Bluebill Ave 604

NEWLY UPDATED 2 Bed/2 Bath 1214sf

$924,900

The perfect escape from the snow and ice, this Surf Colony condo will melt your heart and troubles away. Relax as you gaze at the stunning 6th floor views of Turkey Bay, Delnor-Wiggins State Park and the Gulf of Mexico. Walk to the beach, tennis, Pickleball or marina and live your best Life!

Substantial updates have just been completed including the re-flooring of the main living space, kitchen, & lanai with luxury vinyl plank, the opening of the kitchen to the living space, and the addition of a breakfast bar. New Quartzite countertops in kitchen and baths, brand new vanities, sinks, mirrors, fixtures in both baths. Unit has been painted from head to toe. Condo is in perfect shape! No Seasonal tenants so a quick close is possible!

CLICK for full Listing & Photos

CONDO LISTING

REGENT PARK

3322 Erick Lake Dr, Naples 34109

2 Bed/2 Bath 1214sf

$339,000

"You don't have to shovel sunshine"


...reads the sign in the kitchen. That is for sure and no place better to not have to shovel than Naples in Southwest Florida. Grab this sweet little condo with beautiful lake views out the back, a covered carport, choice of SEVEN (not a typo) sparkling heated pools calling your name, tennis + pickleball and all in the heart of the very popular North Naples area, close to everything wonderful including the beach of course! This Villa has a beautifully updated kitchen, volume ceilings, large bedrooms, storage areas and screened patios in both the front and back of the Villa! Managed by an HOA, your only concerns are taking care of the inside of your unit! So relax in the sunshine, clean fresh air, play some Pickleball and sell the shovel.

CLICK for Listing & Photos

PRICE ADJUSTMENT

Single Family Home


EMERALD LAKES

7663 Mill Stream Dr, Naples 34109

Offered at $749,000 Now $699,000

PRICED TO SELL!


3BR+Den 2BA 1810sf

SUPER Low HOA Fees!

This bright, open, and updated home is nestled into a lovely cul-de-sac in the fabulous Northwest Naples (Orange Blossom) community of Emerald Lakes.

Buyers with dogs or kids will love the huge open grassy backyard and screened-in lanai, and adults will appreciate the Privacy.


A short walk takes you to the main pool and clubhouse featuring a huge pool on the lake (one of 2), Bocce, 4 Pickleball courts + 2 tennis and a community room filled with books, games, ping-pong, and Gym. The Orange Blossom Drive location is close to everything: Beach, shopping, entertainment, & dining choices.


Located in a coveted A-rated school district, and just next door to Naples Headquarters Library and Government Center, grab this home while you can! I almost forgot to mention the LOW HOA FEES!!!

CLICK for full listing & photos

CONDO LISTING


PELICAN BAY

6573 Marissa Loop #303

Offered at $1,095,000

NOW $899,000!!

Incredible price - don't wait!

4th Flr Condo 2BR 2BA 1341sf

This is a must-see residence in the beautiful "St. Marissa" Tower located in the heart of the much desired community of "Pelican Bay". A quick tram ride or walk through the tropical protected mangrove preserve leads you to two private, attended beaches with restaurants, bars and member fitness offerings.This idyllic treetop retreat offers unobstructed views of sky and preserve. A "flex room" can be an office, as pictured, a den or dining room. Fortified with Impact windows, Hurricane shutters, and a new Roof on building. Offered partially furnished if you desire,

CLICK for full listing + Photos

Looking to BUY?

Try these QIK-FIND Links below.

These links will take you to a static search.

Contact me to set up a Portal for you in our OneHome Application so that you can do a custom search and receive updates directly from the Naples Multiple Listing service (MLS)

I KNOW NAPLES after 22 years of living here! Let's talk about where your best fit would be.

VANDERBILT BEACH for Sale

BAY COLONY for Sale

PELICAN BAY Single Family for Sale

PELICAN BAY Lo-Rise/Villa for Sale

PELICAN BAY Hi-Rise for Sale

BLUEBILL for Sale

34109 for Sale

DO YOUR OWN SEARCH!

NAPLES New Construction

Click "Show Map" at top

Looking to SELL?

QIK-COMPS


Note: DOM= Days on Market

(Time from Day listed, to Day marked Pending)


Curious to know about YOUR zip code or Neighborhood?

Just shoot me an email with your request: allisonsellsnaples@gmail.com


P= Pending Sale (under contract but not closed

PC= Pending Sale with a Contingency (Usually inspection or financing)

S= SOLD (Closed)


This Sales Information is pulled from the Southwest Florida MLS on 01.25.25

Prices listed for Pending and Pending with Contingency are LIST prices, not final prices. The date a property goes Pending is more telling than the date it Closes as it tells when the Buyers were out and Active.


Click Chart Images to Enlarge

34108 PELICAN BAY

30 Day Sold & Pending

34109 Condos

30 Day Sold & Pending

34108 BAY COLONY

30 Day Sold & Pending

34108 VANDERBILT BEACH/BLUEBILL

30 Day Sold & Pending

34109 Single Family

30 Day Sold & Pending

Block

WHAT'S HAPPENING IN NAPLES??


PS-There are 16 links here. If you don't see them all, click at bottom of your mail

message for "more".

ARTIS Naples: 2025 Program 
TURTLE CLUB: Back & Staying there! 
RITZ-CARLTON Residences at Vanderbilt Beach - Luxury Condos at the Beach. Selling quickly, pre-construction!
Discover PELICAN BAY:A Unique Gem
NAPLES NEWS "SWFL Eats" Newsletter
PARADISE COAST: SW Florida Happenings
WATERSIDE SHOPS:New Stores!
MERCATO: So many new places coming!
FIFTH Avenue
3rd AVE: Events
VENETIAN VILLAGE
WEBCAM: The PIER
WEBCAM:  Turtle Club SUNSET
WEBCAMS: Marco Island Marriott
WEBCAM: Naples Grande
WEBCAM: LA PLAYA
 





My ZILLOW Profile, Listings, Testimonials
Visit My HOMES.com Profile
My WEBSITE

8950 Fontana Del Sol Way, Naples FL 34108