Edition 4 | Volume 2 | January 2020
RESTORING THE DREAM OF HOME OWNERSHIP
“There comes a time when one must take a position that is neither safe nor politic nor popular, but he must take it because his conscience tells him it is right.”

Martin Luther King Jr.
Message from the President
Dear Realtists,
 
Nearly 52 years have passed since Dr. Martin Luther King, Jr. took his last breath in Memphis, TN on the balcony of the Black-owned Lorraine Motel. Five decades later and still Black homeownership is a dream deferred for far too many Black Americans. Federal legislation,
public policy changes, high or low economic outlooks, predatory or reasonably priced mortgage lending rates have not managed to move the Black homeownership needle to be on par with non-Hispanic White homeownership rates. Give or take a few percentage points, the gap deviates little from a 30% difference and Black American homeownership never even reaching the 50% marker. Today, the Black homeownership is just above 42%.Yes, times have changed, but our homeownership rates still lag far behind general market rates.

Dr. King said in 1966 when taking the Civil Rights Movement to the North and marching in Chicago’s Marquette Park where he was hit in the head by White counter protesters, “I’ve been in many demonstrations all across the South, but I can say that I have never seen – even in Mississippi and Alabama – mobs as hostile and as hate-filled as I’ve seen here in Chicago.” His point being at the time, that segregation, de facto or otherwise, existed in what was considered the liberal North. And while the violence Dr. King experienced may have toned down to the less obvious systemic levels, disparate treatment of Black home buyers remains, as evidenced by the results of a recent report commissioned by Newsday newspaper, serving New York’s Long Island communities, that homebuyer “steering” appeared to be the rule rather than the exception.

Realtists, we must continue to be vigilant and up to the task of calling out discriminatory behavior and disparate practices. Our community’s economic futures depend upon our ability to advocate on their behalf as Dr. King and others so consistently did in our not-so-distant past. We owe honor, vigilance and sustained action to fulfill his legacy as well as to NAREB’s own justice and equality warriors.

I look forward to seeing you at NAREB’s Mid-Winter Conference where together, we can galvanize our efforts to pave the way for increased Black homeownership and not

In the Realtist Spirit,
Donnell Williams, President
2020 MID-WINTER CONFERENCE
MESSAGE FROM THE
CONFERENCE CHAIR
Greetings Realtist Nation!!

I’m thrilled to be your 2020 National Convention Chair and am pleased and excited to invite you to Las Vegas, Nevada for the first NAREB Mid-Winter Conference of the year and of the decade!!! This year’s conference will be packed full of content-rich training and educational workshops, featured speakers and networking opportunities, plus attendees will learn more about the new and exciting NAREB 8 programs and initiatives being rolled out by President Williams! The location of this year’s venue was selected for its value, excellent meeting spaces, central location and accessibility to the many attractions offered by the city. I encourage you all to register for the conference and to move forward with making your hotel accommodations now to ensure your stay at the reasonable prices that the convention team was able to negotiate.

Last, but not least, we have planned some amazing mixers and receptions to help “break the ice” and provide opportunities for you to expand your net worth through your network. And we have secured vendor sponsorships to help make the conference experience inspirational and memorable. During our scheduled breaks we invite you to visit the exhibit area; learn more about the products and services offered by the vendors, continue a conversation that started in a workshop, or meet fellow NAREB members and/or leaders. I can’t stress enough the incalculable value of networking at a conference of this magnitude. There will literally be thousands of years of experience gathered in the same place with the sole purpose of sharing best practices and coming together as one body in support of the NAREB mission of advocating for “Democracy in Housing”.

This conference promises to address the very real-time needs of our industry and of the diverse communities we serve. We hope you will find meaningful opportunities to enrich your business and guide you in the work that you do. With that being said, I urge you to make attending this conference a priority—both to learn and to share. On behalf of President Donnell Williams, the board of directors and the entire leadership team of our beloved National Association of Real Estate Brokers, I look forward to seeing you at the 2020 Mid-Winter Conference. Join us there and “Bet on Black” with NAREB! This will be an event that you will be glad you attended. See you next month in Las Vegas!

Respectfully,

Sharon Henry,NAREB Convention Chair
Please monitor the www.nareb.com website for conference updates.
MID-WINTER CONFERENCE HIGHLIGHTS
Back by popular demand and ready to get you back on track to boost your social media quotient!
Marki Lemons-Rhyal
Social Media Speaker and Facebook Live Host
With over 25 years of marketing experience, Marki Lemons-Ryhal has established herself as an award-winning social media speaker and course author. In a market where change is the only constant factor, Marki uses her dynamic, professional attitude and vast experience to be one of the top speakers in the country relying on content from one of the several real estate continuing education classes she has authored. Her 300,000 plus students consistently rank her 5 out of 5 as an instructor due to her knowledge and entertaining training style.
Session: Social Media Expert, Facebook LIVE Host and Inman Keynote Speaker. February 11, 8:30a - 10:30a
I f you want to know how to shape your communications to reach different generations of buyers, you'll not want to miss:
Landi Spearman
Landi & Co.
Executive Advisor - Generational + Change Management
Landi Spearman founder of Landi & Co., is an Executive Advisor and Intergenerational Expert who helps leading brands to optimize business operations and unlock value at every stage of growth. Leveraging her operational expertise, Landi created the unique SHIFT Method™ to help close the gap between uncertainty and success, both at home and in the workplace. As the creator of Organized Shift™ Landi transforms executives, entrepreneurs, and millennials from frustrated adversaries into confident communicators, agile teams, and engaged partners.
Session: Communications Styles – Representing Generations of Buyers (GenX, GenY, Millennials and Z) February 8, 1:45p – 3:15p
NAREB GOT TALENT !
CRA IN THE NEW DECADE
In 1977, the Community Reinvestment Act (CRA) was passed in order to combat the damaging effects redlining had caused in Black communities for generations. Prior to, banks and other financial institutions would intentionally push Black families into “less desirable” areas by engaging in unfair lending practices, effectively segregating entire cities. The intent of the CRA was to incentivize banks to invest real capital into these underserved areas, jumpstarting their economies, and hopefully close the opportunity gap between Black and white families.

Fast forward over 40 years later and CRA is due for a face lift that not only looks like one to meet the demands of a more modern world, but also one that matches the needs of today’s consumer, especially in communities of color. Today, our communities face new challenges including low homeownership rates, fewer bank branches in predominately Black communities, and gentrification are issues that an updated CRA can potentially address.

In December 2019, the Office of the Comptroller of the Currency (OCC) and the Federal Deposit Insurance Corporation (FDIC), two of the three federal entities that administer the CRA issued a proposed rule that would alter the evaluation framework for banks to meet CRA requirements. In its current state, the evaluation framework is already lenient to banks as a vast majority of banks meet the CRA standards, despite previously mentioned issues plaguing our neighborhoods. For the CRA to be truly effective, banks should be held accountable and have a responsibility to serve disadvantaged areas where they conduct their business.

NAREB needs to make sure that these new rules include an updated set of guidelines that banks can use to adapt to an ever-adapting economy. Please help NAREB modernize the CRA for the new decade by contacting your U.S. Representative and/or Senator. To find your representative, click here.

Derrick Jackson,
Chair, Public Affairs Committee

James Privette
Political & Advocacy Coordinator
MEMBERSHIP NEWS / UPDATES
Greetings from Membership! A few reminders…
 
  • Please pardon us. The email that was sent out to you was sent in error. Please submit your member payments through your local chapters, unless you are an at-large or subscription member.
  • Please remember to visit other NAREB Chapters at their social media sites. “Like” and “Share” their posts. It’s a team effort guys.
  • Please send new member information as you receive it so we can send them a sincere “Welcome” and ensure that their name(s) are placed on the list to receive the newsletter.
  • Don’t forget to appoint an individual who will be dedicated to answering potential member questions in a timely fashion.
  • If you need marketing materials from the National Office, please request them at least 15 days in advance. Also, some marketing materials are located in the drop box.
 
Thanks much! Remember, I am Monica, Membership Coordinator and here to meet your membership needs from the National Office. I can be reached on 301-552-9340 or you can email me on  monica.lee@nareb.com .
 
CONGRATULATIONS WINNERS!
Sound The Alarm Winners!

Region II – Tammy Tanksley (Central New Jersey)
Region IV – Nichelle Hagins (Washington Real Estate Brokers Association)
Region V – Stanley Wade (Charlotte Crown Realtist Association)
Region VI – Jeffree Wynn (Birmingham Realtist Association)
Region VII – Deborah Williams (The Louisville Real Estate Brokers Association)
Region VIII – Sheree Smoot-Johnson (Columbus Realtist Association)
Region IX – Cecelia Marlow (Dearborn Realtist Board)
Region XII – Andres Jones (Houston Black Realtist Association)
Region XV – Don Jordan (Solano Realtist Association)

CELEBRATION BREAKFAST FOR VETERANS
The Denver NAREB Realtist Chapter had a successful Celebration Breakfast for our Black men and women Military Veterans. It was such a Honor to be in the Presence of these Great Men/Women. We will Never Never Ever Forget the Sacrifices they made to allow us the freedom we enjoy Today, may God continue to bless them and their families.
NAREB IN THE NEWS

The overall 2020 Leadership Rankings, the Power 200, ranks the most powerful leaders in the residential real estate brokerage industry as at December 31, 2019, with adjustments made only for the major leadership announcements made after that date and before this release on January 14, 2020. Congratulations to President Donnell Williams and Antoine Thomson, Executive Director for making the list.

INDUSTRY NEWS
CONTACT US
Send comments and articles for submission to the Editor by the 5th of each month.

Dianne M. Simmons, Editor
narebnews@nareb.com
Antoine Thompson
 Executive Director

Dianne S. Little
Executive Assistant
dianne.little@nareb.com

Joanne Williams
   Communications Consultant
 jlwilliams@barrington-associates.com

Rubye Wright
Executive Assistant  Executive Administration
rubye.wright@nareb.com