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Keynote Speaker
Telisa Yancy | President, American Family Direct
Telisa was named president of American Family Direct in July 2021. In this role, she oversees the American Family enterprise’s direct-to-consumer companies – Homesite, The General and CONNECT.
In her marketing roles, Telisa oversaw all branding, marketing and advertising activities for the company, including launching the award-winning “Dreams” campaign in 2011 and its numerous extensions. She also introduced the concept of inspirational brand ambassadors to serve as “dream champions.” Prior to joining American Family, she served in sales, marketing, and general-management leadership positions at several companies, including Ford Motor Co. and Burger King.
Telisa is a graduate of the University of Illinois and earned an MBA from Northwestern University’s Kellogg Graduate School of Business. She currently serves on the boards of National Public Radio (NPR) and Deluxe Corporation.
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