Downtown Worcester Business Improvement District Continues to Enliven Downtown Worcester Through Holiday Lighting and Winter Storefront Displays
For Immediate Release: December 3, 2021
Media Contact:
Evelyn Darling, Executive Director                                     
508-622-3050 x1,

WORCESTER, MA – The Downtown Worcester Business Improvement District (BID) is excited to partner with the City of Worcester, Tower Hill Botanic Garden, and Creative Hub Worcester to delight visitors and passersby throughout the winter with lighting installations and window displays to coincide with Worcester’s 2021 Festival of Lights.
“Our organization is excited to add more lights and winter displays to our neighborhood this holiday season to delight those who come Downtown to enjoy a show, dine at a local restaurant, or patronize our small businesses,” said Downtown Worcester BID Executive Director Evelyn Darling.
The City of Worcester and the BID sponsored the installation of seven large-scale sculptures created by Tower Hill Botanic Garden. These sculptures are inspired by and meant to reflect Worcester’s diverse and growing community. Each tunnel is wrapped with different colored lights and represents countries and flags from around the world for all those who call Worcester home.
“As the holiday season begins, the City of Worcester is grateful to our partners who are bringing Downtown to life with art, light, and fun winter activities,” noted City Manager Ed Augustus Jr. “The Downtown Worcester Business Improvement District is a great partner – we appreciate their creative collaborations with the city and the Downtown businesses and residents.”
The BID commissioned artists Laura Marotta and Stacy Lord of Creative Hub Worcester to create three-dimensional winter-themed displays in two storefront windows in the Denholm Building, located at 484 Main Street. The displays use recycled material and LED laser-cut snowflakes from Technocopia maker Carlos Torres and aim to enliven the sidewalks for pedestrians and engage all visitors to Downtown Worcester. The displays will be up from December 3rd through February 28th. The nonprofit organizations Worcester Community Action Council and MassEdCo lent their Denholm Building window spaces for these displays.
“Creative Hub is excited to partner with the BID again to create Downtown storefront mixed media installations for the City of Worcester’s Festival of Lights,” said Laura Marotta, Executive Director of Creative Hub Worcester. “You may remember our lit window mural from last year at 554 Main Street, or our gummy bear window installation at 526 Main Street. This winter, we are installing two storefront windows at the historic Denholm Building. The first features imagery of wind, cut out of corrugated plastic and lit using LEDs. The second window features domes created out of donated recycled materials that create a surreal winter landscape, which is also lit using LED lights. Creative Hub is proud to add to the beautification and vibrancy of Downtown during this festive time of year!”
The BID also hired Perrone Landscaping to install holiday lights in more than 20 street trees throughout the Business Improvement District. In total, over 3,000 ft. of lights were used and will remain lit to help keep spirits warm throughout the winter months.

About Downtown Worcester Business Improvement District
Downtown Worcester Business Improvement District is a non-profit organization established in 2018 to sustain momentum in the heart of Downtown Worcester. The result of a comprehensive community-based effort, the organization represents the owners of 140 properties and seeks to create a unique sense of place through enhanced investment and development, establishing and sustaining a vibrant, welcoming, and economically viable district for all.