Roger Williams Park Zoo is the country’s third oldest zoo, located in Providence, RI. Placed amid 40 acres of beautiful woodlands, RWP Zoo is home to more than 160 species (including endangered species) of animals such as a Komodo dragon, Masai giraffes, zebras, red pandas, African elephants, snow leopards and much more.   Roger Williams Park Zoo charged OTM with revamping their spring appeal earlier this year with design, copywriting, print and mail services. The appeal was centered around helping to add a shade canopy and new state-of-the-art feeding tower to the zoo’s giraffe yard for their Masai giraffes, Cora and Jaffa! Celebrating their 150th year, RWP Zoo is always bringing the love and care for all their animals to new heights. Visit rwpzoo.org/donate to learn more and donate today!

Englewood Health Foundation Annual Report There are no ordinary moments. When considering the concepts presented by OTM for their 2021 Annual Report, the Englewood Health Foundation embraced the one that best expressed the philanthropic commitment of their partners. Following concept creation, the OTM team was charged with bringing the theme to life with a dramatic and sophisticated design, engaging photography and expressive copywriting that followed in-person interviews with the subjects. The report was printed in full color and utilized matte gold foil on the cover for an elegant impact.  Read more and view the full piece here.

Good Samaritan Hospital 35th Annual Spring Ball Journal   "It’s absolutely beautiful and an awesome keepsake, especially for Dr. Leahy, I’m sure she will treasure it forever. It’s the most personal, beautifully designed journal I have ever been a part of." -Cindy Plaat, Development Advisor

Lawn Doctor Spring Direct Mail Program Planning is often the key to success. OTM is proud to conclude the 2022 spring direct mail program for our Lawn Doctor franchise clients. It is a program that begins annually in November when the OTM design team creates the new artwork for the upcoming season. Shortly thereafter, we begin collecting print and mail quantities from each participating franchise so that paper orders can be placed. This year was particularly challenging due to paper supply chain delays and shortages. We thank all our franchise owners for their cooperation and support as we navigated these new hurdles together! The 12-week program pushed out nearly 2 million pieces, including postcards and variable-data letters. We are so grateful for the Lawn Doctor partnership … and the best-looking lawns in town!

Photographs are essential in capturing the attention of your audience. They help communicate a strong message, make content easier to digest and increase engagement. High-quality images that capture the uniqueness of your brand and resonate with your audience are important.   OTM recently managed a photoshoot for our client MSA Security®, An Allied Universal® Company. The images will help enhance the photo library for this global high consequence security company and support a variety of different marketing initiatives across web, email and print.

• When mailing always NCOA your mail file to ensure the most current and accurate addresses. • On social media, create value for your online audience by posting educational, inspirational and entertaining content. • When printing, if you anticipate needing a specific item multiple times throughout the season or year, plan ahead and order a larger quantity resulting in lower costs per piece. Be sure to follow us on Social Media for more tips!

Check out the Top 3 Performing Posts on OTM Communications Social Media

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Express Urgent Care 1218 Stuyvesant Ave Union, NJ

Innovations 338 North Ave A Garwood, NJ

Miss India 73 Middlesex Ave Iselin, NJ

In this issue, our Local Love features clients of our sister company, OTM Payments. The OTMP team prides themselves on delivering unique and unmatched services. Be sure to check these merchants out if you're in the area! Capitalizing on over four decades of proven merchant processing experience, OTM Payments is a national credit card processing company. If you are ready to start accepting credit cards, reach out to them today: 732-230-7700 / sales@onthemarkpayments.com Visit OTMP's brand new website that our team created and designed.