Ask yourself these questions
After 3 years of ownership, what percent of the people choose to return to YOUR service department for repairs?
Over the past 5 years –how much has YOUR service and parts business grown? Now think about this, how much of that business has been due to recalls?
What percentage of the people that purchased 4, 5 & 6 years ago choose to return to YOUR dealership for repairs after their vehicle is out of warranty?
How much is 1% increase in Customer Retention worth annually to YOUR dealership? (See below to compute your dealership numbers)
How many RO’s per day should YOUR service advisor write? What percentage of those should be 1 item RO’s? How much is YOUR labor G.P. margin on those RO’s? How much is YOUR parts G.P. margin on those RO’s?
How many technicians per Service Advisor should YOU have? What should YOUR technician efficiency be? What should YOUR shop efficiency be? What should YOUR G.P. be per technician? What should YOUR G.P. be per service employee?
What is YOUR Service Absorption Rate be?
Are you prepared to deliver a WOW Customer Experience when they bring a vehicle into YOUR service department?
How much will creating a WOW service experience improve YOUR chances of selling them another vehicle?