WIKIPEDIA: A Podcast is an episodic series of digital audio files which a user can subscribe to so that new episodes are automatically downloaded via web syndication to the user's own local computer, mobile application, or portable media player.
Podcast Growth Facts
•40% of Americans 12+ say they have ever listened to a podcast
•24% say they have listened to one in the past month, up from 21% one year ago.
• 6 in 10 Americans are now familiar with the term “podcasting,” a number that has risen 22% in two years.
• The Weekly Online Radio audienceis now 140 million Americans, or 53% of Americans 12+
The 2017 Infinite Dial Study by Edison Research and Triton Digital unveils the latest research around digital audio, social media, mobile, smart speakers, and podcast consumption
What the Podcast Does For YOU
GROWS YOUR AUDIENCE AND CLIENT BASE
• By gaining name recognition as a trusted resource
• By using your podcast as a promotion vehicle
EDUCATES YOURCUSTOMERS
• By helping listeners make smart decisions
• By teaching new information and clarifying myths and misconceptions
Why the Podcast Works For YOU
•Listeners get to know, like and trust you on a global scale
•Listeners identify YOU as the expert and storyteller that they want to hear
•You have content control of the interview
When and Where the Podcast Works For YOU
•You have never ending shelf life -a downloadable, on-demand podcast heard on smart phones, iPads and online
•Podcasts are accessible any where at any time online on podcast hosting sites and your own website
How to Create A Podcast That Works for YOU
"I love helping my clients create great podcasts that help
listeners turn problems
into solutions and make positive change"
-Patricia Raskin
Patricia Raskin, as producer and coach of your podcast,
will help you to:
•Create program goals and format
•Identify and target your listener base
•Hone your interview skills and style
•Develop strategy and marketing plan
•Enhance your podcast with the right guests
•Fast track your success by critiquing your podcast
Who Makes the Podcast Works for YOU
Patricia is an award-winning radio producer and entrepreneur
•Host and producer of "The Patricia Raskin Show"
Cumulus Broadcasting's WPRO - in its tenth year
•Host and producer of "The Patricia Raskin Show" -internet and podcast program on voiceamerica.com, itunes and stitcher - in its fifteenth year
•Interviewed the "best of the best" including Maya Angelou, Marianne Williamson, Dr. Memhet Oz, Joan Lunden, Shark Tank's Kevin O’Leary, Doris Kearns Goodwin, John Gray
•Programs have aired on Fox, PBS, and NPR affiliates
•Produced and hosted over 500 television shows and documentaries, interviewed over 3000 radio guests, written 800 columns, authored two books
•Award winning radio show producer and business woman
