All attendees divided into breakout groups to discuss 2 shopper trends related to the insights presentations ... and then present their findings!
"Younger shoppers are more dissatisfied and disengaged"
This was very much agreed with everybody recognising the reduction in disposable income for this sector. Albeit their shopper behaviour varies category by category, the impact of Tik Tok & social media on driving shopping lists for recipe ingredients is significant. Product unavailability thus causes much frustration. Innovation & serving their needs is critical for this sector.
How have shoppers altered their behaviour most since inflation & how should retailers/suppliers react?
There was great debate on the levers which can be used ...
Balance value with the basket cost - don't cut product investment - link into shopper missions - create sustainability links - create links with social media - improve in-store theatre - increase dwell time at fixture & instore.