Joe Connolly, Consumer Insight Director, Kantar
Update on how shoppers are coping with inflation
3 ways shoppers are managing inflation
- Buy little & often. Frequency up 5.2%. Packs per trip down 11.6%. Basket mission increasing in importance.
- Increased use of vouchers as promotions are down. On Average - 36% of Trips used a coupon in the most recent 12 weeks. 40% of Buyers said they now always use a voucher when buying F&D.
- Increased purchase of Private Label both value and packs share YoY.