Take a summertime dive into this month’s RMInsights newsletter! Below, you will find the most up-to-date information on all things RMI, from blog posts to travel updates to client work – this email has it all! | |
WHAT IS "NORTH DAKOTA LEGENDARY"? | | |
The state tourism office of North Dakota continues to play a necessary role in bringing visitation to the “Peace Garden State.” Their team actively works to “build the positive public image of North Dakota as a dynamic place to live and work; by showcasing opportunities and inspiring visitors to Be Legendary, we strengthen the economy and provide opportunity for people across our communities.” – North Dakota Tourism & Marketing mission |
| |
|
Want to learn more about what it means to “Be Legendary”? Hear it from North Dakota Gov. Doug Burgum here and learn why North Dakota is the state where you can “Be Legendary”.
In addition to their domestic marketing efforts, North Dakota Tourism is also one state within a five-state international marketing cooperative program better known as the Great American West. Comprised of the states of Idaho, Montana, North Dakota, South Dakota and Wyoming, the Great American West works to bring incremental international tourism visitation to the entire region.
|
| |
DID YOU KNOW: North Dakota Edition | | |
|
Based on North Dakota’s 2023 Annual Report, the state had the following tourism metrics:
Also, congratulations to these six powerhouses from various North Dakota Tourism organizations for winning this year’s North Dakota Travel Conference awards!
|
| |
NORTH DAKOTA'S GREAT AMERICAN WEST PARTNERS | | | |
|
|
Kim traveled to Fargo for North Dakota’s Travel Industry Conference April 8-10. Here's what she had to say about it:
“What a wonderful host city! I always have a great time in Fargo, but this one was special: I got to meet some new faces at the conference and see all of my favorite familiar ones, too; visit some new spots I hadn't been before, my favorite being the newly opened Brewhalla market, hotel and events center; and walked away with a North Dakota memento: a couple North Dakota-born sunflower seeds that have already started to sprout! Looking forward to seeing these grow in my backyard this summer.”
| |
The crew was in Casper ahead of the IRU tradeshow for Great American West Summit Meetings April 18-19 to meet with key stakeholders to recap the GAW program and set plans and goals for the upcoming fiscal year. We had a record number of state and partner delegates attend in person this year, in addition to all of our in-market international representatives, which has been key to streamlining our efforts and driving the success of this brand in seven overseas markets. We're looking forward to rolling into FY25 strong! | |
| |
|
|
IRU 2024 successfully closed out on April 22, and we hope all attendees found the event both useful and beneficial to their business. After IRU concluded, all five states headed out of Casper for post-fams to their respective states. Alyssa went to North Dakota to experience the rich history and deepen her knowledge of the state for herself! “I had never been to North Dakota before, so I was extra excited to cross a new state off my list,” she said. “Fred Walker from North Dakota Tourism was a great guide and really made North Dakota come to life for me; planning on going back ASAP!”
To those who submitted post-IRU event surveys, thank you for your time and feedback. We are looking forward to incorporating some of your comments at future events to make IRU 2025 and the years to come even better!
If you haven’t already heard, Rapid City, South Dakota, will host IRU 2025! Elvira has already had a great kick-off meeting with the Rapid City and South Dakota teams, and together, we will continue to make IRU spectacular for all attendees.
Stay tuned for email updates starting this August about IRU 2025, scheduled for May 6-9!
| |
|
U.S. Travel Association’s IPW was held May 3-7, 2024. Evan and Mathias attended on behalf of RMI along with the thousands of exhibitors, buyers, media and other attendees that descended on Los Angeles to conduct business and promote travel to the United States. RMI made dozens of new connections and strengthened existing relationships across the industry. This event is the leading inbound travel trade show, and nothing beats face-to-face interactions like we experienced at IPW. We look forward to attending next June 14-18 for IPW 2025 in Chicago!
In connection with the event, the Great American West states hosted a Buckle Club Reception on May 5 at Boomtown Brewery in the LA Arts District. Over 300 guests were in attendance for a great night to celebrate the Western spirit and enjoy seasonal brews and a tasty taco buffet. Seeing so many wonderful tourism professionals wearing their Great American West belt buckle with pride was quite a sight. It was truly an amazing night of Western fun and camaraderie.
| |
Elvira enjoyed a getaway to Europe, visiting her family in Germany and Switzerland. The weather cooperated, allowing for an amazing trip surrounded by spectacular scenery and loved ones. Nothing beats local delicacies, a great hike and quality time spent with family. | |
|
|
RMI is deeply rooted in the local community and supports a number of organizations that directly benefit the city of Cheyenne. Whether it’s youth sports, classical music, helping the less fortunate, historic building preservation or military veterans, RMI has proudly sponsored several grassroots community efforts so far this year:
| |
|
Missed the last post? Check out Evan’s blog on the benefits and limitations of AI.
Looking ahead: More AI blog posts coming soon! Next up: our VP of marketing, Lori Yunker!
| |
Over Memorial Day weekend, RMI staff and family members hit some huge life milestones! | | |
|
Mathias is the proud dad of a 2024 high school graduate! On May 24, family and friends celebrated Mathias' daughter Sienna's graduation from Central High School in Cheyenne, Wyoming. It was one of life's big milestones as Sienna steps into her next adventure. She will be attending the University of Wyoming, her dad's alma mater, to study political science and art this fall. Good luck, Sienna! |
| |
Evan got hitched!! Congratulations to the happy couple, and may your future together be filled with love and laughter! |
|
| |
|
Subscribe Your Team to the RMI Newsletter
We'll be sharing marketing resources, tips, opportunities and more, so make sure your entire team is signed up for our newsletter! Simply forward this email and have them click here to opt into our updates.
| |
|
|
RMI
1720 Carey Ave. #600
Cheyenne, WY 82001
| |  |
| | | | |
