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Can anyone feel the warmer weather getting closer? Us, too! Spring is right around the corner here at RMI HQ in Cheyenne, Wyoming, and we can't wait for it to arrive.
Speaking of spring, let's "spring" right into the third edition of the RMInsights newsletter, where we break down what RMI is up to! Read on to learn more: this edition's client spotlight, featured event, and many past and future travels by our RMI staff! We wouldn't be destination marketers if we didn't travel, right? Personal and professional trips alike, we are excited to share what our staff has been up to since the last time you heard from us. Insights await!
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The Wyoming Office of Tourism plays a pivotal role in bringing visitation to the Cowboy State. Their team of industry professionals knows what it means to work like a cowboy. Putting blood, sweat and tears into every day with a boots-on-the-ground mentality, they are equipped to take on any new challenge that comes their way. |
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DID YOU KNOW: Wyoming Edition | | |
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Did you know the tourism sector is the second-largest industry in Wyoming? Just behind oil and gas, tourism is extremely important to the overall growth of the state’s economy.
Based on the 2023 Wyoming Tourism Recap, Wyoming hosted 8.6 million visitors with direct spending of $4.7 billion in tourism dollars and a $260 million tax revenue increase of 5.2% since 2022.
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Check out their recent marketing video series “Wildly Wyoming: The Ultimate Overlanding Adventure.” Teaming up with Ford Bronco, three teams of ambassadors will travel across Wyoming’s terrain and compete to raise funds for local non-profits all in the name of keeping Wyoming Wild. Or watch the inspirational YouTube video series “Howdy Neighbor” for a sneak peek into the most unique and off-the-beaten-path experiences Wyoming has to offer. Season 2 coming soon!
In addition to all their domestic marketing efforts, the Wyoming Office of Tourism is also one state within a five-state international marketing cooperative program better known as the Great American West. Along with the states of Idaho, Montana, North Dakota and South Dakota, Wyoming works to bring incremental international tourism visitation to the entire GAW region.
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WYOMING'S GREAT AMERICAN WEST PARTNERS | | |
The Great American West's annual international tradeshow, International Roundup, will take place April 19-22 in Casper, Wyoming. This unique event will generate an estimated $229M+ in future travel revenue for the five-state region. 77 suppliers from the states of Idaho, Montana, North Dakota, South Dakota and Wyoming, along with 48 buyers from 13 countries, will attend this year’s show. If you're interested in learning more about IRU or attending the 2025 event in Rapid City, South Dakota, sign up to receive email updates. | |
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RMI will attend U.S. Travel Association’s IPW in Los Angeles in May. The event’s purpose is to conduct business and renew relationships with travel and tourism professionals from across the world. Past IPWs have generated more than $5.5 billion in future travel by confectioning U.S. exhibitors with travel buyers and media to promote their destinations. Look for Mathias and Evan at the conference on May 3-7 – they will be ready to spark up a conversation with you! | | | |
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Alyssa embarked on the journey of a lifetime as she packed her bags for a solo trip across Thailand. Closing out her 2023 and kick-starting 2024, she adventured all over the southeastern Asian country to experience the beauty that is Thai culture. | | |
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Lori attended the annual Explore Minnesota Tourism Conference in Rochester on February 27. The event was buzzing with the highest participation in state history, and featured the exciting announcement of the state's new branding campaign: "Minnesota – star of the north. RMI was happy to be there supporting Minnesota's ongoing and growing international marketing efforts!
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Mathias, Evan and Alyssa attended the annual Wyoming Governor’s Conference February 25-27. Dedicated to celebrating and educating Wyoming’s hospitality and tourism industry, the event brings together over 300 influential tourism and hospitality industry representatives to Cheyenne, Wyoming, to build upon and create new relationships with leaders and buyers from across the state. We are proud to attend and sponsor such an influential event for Wyoming’s Tourism Industry.
Congratulations to the 2024 BIG WYO Award Winner, “Mr. Hospitality” Jim Waldrop, for his dedication and contributions to Wyoming’s tourism and hospitality industry!
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Lori and the Great American West state representatives traveled on a sales mission to Germany from March 16-23. The week was spent in Dresden, Berlin, Hannover and Hamburg, training the travel trade, highlighting key routes through the region, generating new leads and strengthening relationships with top tour operators in the market. | |
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Upcoming:
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Be on the lookout for Kim at the North Dakota Travel Industry Conference April 8-10.
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Evan will celebrate at the 50th annual Montana Governor's Conference April 14-16.
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All RMI members will attend the International Roundup tradeshow in Casper, Wyoming, from April 19-22!
- Alyssa will attend a post-IRU familiarization tour with North Dakota Tourism and international buyers right after the event. She will head to various North Dakota destinations by car to experience the wonders and offerings of this Great American West state.
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Looking ahead: Coming this April: Dive into the evolving role of AI in the marketing and tourism realm! Explore how artificial intelligence is revolutionizing these industries and uncover both its benefits and limitations in our upcoming blog post by Marketing Manager and Data Specialist Evan Thompson!
Missed the last post? Check out Elvira's blog post on Why Meetings Matter!
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We are now #CPRCertified!
The Cheyenne RMI team members attended a CPR Class with the American Red Cross to learn a new precautionary life skill. You can never be too safe!
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We'll be sharing marketing resources, tips, opportunities and more, so make sure your entire team is signed up for our newsletter! Simply forward this email and have them click here to opt into our updates.
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RMI
1720 Carey Ave. #600
Cheyenne, WY 82001
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