What's New at RMI?

RMI HQ has been buzzing with activity these past few months as we prepared to unveil our new direction, anchored by four distinct pillars of service that are tailor-made to elevate the way we work for you. We have a revamped newsletter, website and suite of services – if you haven't already, take a look at what we've come up with!

But that's not all – as always, our team has been on the go, traveling and working hard alongside our valued partners and clients. Grab a cup of coffee and see what we've been up to so far this year!

Mathias and Kim attended New Mexico Hospitality Association’s TRENDS Conference in February to present on “The Power of Partnerships: Leveraging Global Travel Trade for New Mexico.” We shared an inside look at how international travel trade is driving tourism growth in New Mexico and shared the latest data from the RMI TRIP Report™ on statewide visitation, showcasing where international travelers are booking their trips and highlighting the economic impact of visitor spending in New Mexico’s local communities. Our breakout session also featured a panel of speakers including representatives from New Mexico Tourism Department and leading destination organizations from Las Cruses, Albuquerque, Santa Fe and Gallup, who each shared their own real-world insights and strategies in maximizing international tourism’s ROI.

According to Brand USA, international visitation is expected to decrease by 6% in 2025, followed by an increase of 4% in 2026 and an increase of 6% in 2027.  Canada remains the largest contributor of the decline in 2025 at -22%. But on the other side of North America, Mexico is showing an increase +5% for international visitation. Meanwhile, we at RMI are busy creating the 2026 RMI TRIP Report™ with data specific to the international trade coming in daily! 

While our clients’ current marketing programs remain in full swing, spring is when planning begins for the next fiscal year. 

Working closely with our overseas representatives – from the UK and Germany to Australia and other markets – RMI develops strategic marketing options for clients to review and approve.

This process blends market updates, prior performance reviews, and careful planning to identify the right mix of trade and consumer outreach, traditional and digital tactics, and on-the-ground engagement such as sales missions, activations, fam tours and trade shows.

Our clients count on us to bring forward well-researched, fully vetted proposals that are ready to put into action.

Staff Travel

Past:

• January 20-22: South Dakota Governor’s Conference on Tourism
• January 26-27: New Mexico Trends Conference
• February 11-12: Explore Minnesota Tourism Conference
• February 18-20: Brand USA Industry Input Session
• February 22-24: Wyoming Governor’s Hospitality & Tourism Conference
• March 10-12: Visit California Outlook Forum

Upcoming: 

• March 15-21: GAW Benelux Sales Mission
• March 24-26: WOT Training in Cody, WY
• April 13-15: North Dakota Travel Industry Conference
• April 28-May 1: International Roundup®
• May 18-22: IPW

RMI is proud to lead the planning and hosting of the 30th annual International Roundup® for The Great American West, taking place April 28-May 1 in Medora, North Dakota. As the long-time organizer behind IRU, RMI continues to shape the event into the benchmark for international tradeshows, creating an intimate, business-focused environment in some of the region’s most iconic destinations. 

This milestone year will be especially memorable as IRU travels to Medora, soon to be home to the Theodore Roosevelt Presidential Library. With registration now closed, more than 45 international and receptive operators and over 100 suppliers from across the four-state region will join us to experience everything Medora has to offer. 

In celebration of this 30-year achievement, RMI is introducing several enhancements designed to elevate the event and strengthen outcomes for all participants. New educational offerings and a modernized event management system – complete with a mobile app, digital appointment schedules and improved reporting – reflect RMI’s commitment to continual innovation and operational excellence. These additions are part of our ongoing effort to streamline the process, support our partners, and ensure the continued success of International Roundup® for years to come. 

Community

RMI is proud to sponsor and support adult and youth sports programs in the community including Adult Co-Rec Volleyball, Youth Baseball and Adult Softball, where participants of all ages can join in for a season of fun, fitness and friendly competition.  

• Alyssa celebrated her third RMI anniversary in January. 
• Alyssa got married on January 31, 2026, in the beautiful pine trees of Black Forest, Colorado! Please review your contact lists as her new last name is now “Seeley” and therefore her updated email is ASeeley@RMIMarketing.com.
• Mathias hit a huge milestone – 20 years at RMI! 
• Scott celebrated his first RMI-iversary in March. 
• Alyssa now serves as the Director of Events for a local Cheyenne leadership group known as Cheyenne Young Professionals. CYP is a new community with an aim to bring Cheyenne’s next generation of leaders together for monthly meet-ups, community engagement, speaking opportunities and overall create a space for emerging professionals in Cheyenne to converse and share ideas. CYP is currently developing a website to house all information, but you can visit their Facebook and Linkedin pages until it's up and running.
• RMI is CPR (re)certified!

• Missed the last post? Owner & CEO Mathias Jung reflects on 20 years at RMI and his plans for the future. 
• Looking ahead: Data Manager & Marketing Specialist Evan Thompson will discuss how to leverage AI tools such as ChatGPT, Gemini and Copilot to assist you in upgrading and repairing your spreadsheets.