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Ready, Aim, Fire! A conversation with Pando Big Shot Rich Binell
Rich Binell was given Pando’s Earth Guardian Award at The 2025 Pando Sustainability Awards at Caltech. The Award honors his dedication to Pando, his contributions to shaping who we are and the story we tell about ourselves, and his overall support.
Eugene Shirley sat down with Rich over Zoom to talk about Pando, where we’re going, and a bit of his own background.
Eugene Shirley: Are you ready to do this?
Rich Binell: Oh, nuts. The usual crazy.
You’re one of the best writers in the business who’s now giving his all to Pando! Thank you, thank you, Rich! How should we start?
Let me start by saying what I want to get across.
The essence of the story I want to tell is that Pando is ready – aim, fire – to explode. It's on the cusp of exploding.
I think that if we get a little bit better at talking about what the heck we’re doing – clearly, and repeatedly – a lot of people are gonna put their hands up and say, What about my town? Can’t you come here?
Is that the right story for us to tell?
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