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Camping season is finally here!

Last month we attended the RV industry's inaugural event held  in Salt Lake City, Utah. It was billed as The RV Experience or RVX. The new show drew people from around the world, and from every facet of the RV industry, including OEMs, suppliers, RV dealers, retailers and lots of media. 


Over 2,200 people attended "The Reveal", an entertaining opening event to kick the show off. I think the industry did a good job with its messaging during "The Reveal." There are new consumer trends, and new consumer segments that are entering the RV marketplace. In an effort to highlight and meet the needs of these key consumer segments the RV industry identified categories that potential new buyers might fall in to. The message also expressed the importance for RV dealers to understand this new generation of consumers, and to sell RV products that fit their specific needs and lifestyle. 


The categories were: Family-Friendly, Outdoor Adventurer, Van Life, City Escape, Destination Camping, Team Tailgate, Sustainability, Luxury RVs and On the Horizon that gave a glimpse into the future of RVs. At the reveal, a consumer-focused panel selected the best of the best (and a winner) for each of the categories.  Although I did not always agree with the winner in each of the categories, I thought the messaging was clear. 


Another theme during RVX was "Kick Off Camping Season." Go RVing launched a multi-million-dollar national media campaign, bringing in over 200 members of the media to cover the show and the new products unveiled at "The Reveal" event. 
 

There were lots of new and innovative RVs on display


and RV product supplier booths were intermixed within the RV manufacturer displays, which I thought worked really well for show attendees. 


Toby O'Rourke, President of KOA, (Kampgrounds of America) spoke at the Reveal about
changing habits of younger consumers and their expectations around outdoor experiences. Watch Now . And KOA   offered a 3D glimpse into the future of camping with its  focus on experimental enhancements for campers in the year 2030. The virtual reality aspect of the KOA display, featuring five futuristic campground concepts, was fun and as Toby pointed out, several of the features on display at the Campground of the Future exhibit already exist. 


Some of the features highlighted at the display were:
  • Automated site selection and check in, including geofencing technology to recognize when campers arrive and seamlessly guide them to their preselected campsite.
      
  • On-site automated voice command technology for ordering services, signing up for experiences or delivery of necessities such as firewood.
     
  • Natural gathering spaces designed around the campground environment to facilitate recreation activities that emphasize campers' priority to tap into the benefits of the outdoors. Recreation areas will support the gathering of multi-generational groups, hiking trails will lead directly into the campground and pets will have dedicated parks with enhanced water features and washing areas.
I enjoyed the demonstration on how 360 degree video technology will enable campers to virtually tour the campground, select a site, see all the amenities and book their stay before they arrive. And I think this forward-thinking is essential for campground owners to keep pace with modern day technology and be prepared to handle RVs of the future and a new generation of campers. 


In addition to all of these events there were professional RV training sessions, Power Talk Patio sessions, and the RV Technical Institute Top Tech Challenge Competition, where the winning technician took home a trophy and a $10,000 cash prize. All-in-all it was a good inaugural event.

Don't miss this month's feature article when I discuss some RV DIY Spring Checks.

Enjoy the newsletter, and as always, if you have family or friends who like RVs and the RV lifestyle please share with them. 

Happy Camping,

Mark
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Need a Sway Control Hitch?

Check out the hitch Mark uses when he tows a trailer. 
The Original  Equal-i-zer Sway control hitch has been enjoyed by thousands of trailer owners for over 50 years. Learn more about the Equal-i-zer hitch, and find out which hitch will work best for you:


Equalizer Hitch 4-point sway control. What it is and how it works.

We dropped by the Equalizer booth at RVX to say hello. I wish we had more time in Utah to go visit their facility, it was only about 45 minutes away.
Feature Article 
RV DIY Spring Checks

 

When your RV sits in storage, lots of unexpected things can happen to it. For example, batteries lose their charge while sitting idle, tires lose air pressure while sitting idle, nests are made in appliance vents and the list goes on. So, there are lots of checks to make on an RV after storage to ensure it is ready for another adventure filled camping season without major maintenance issues. READ NOW
RV Video of the Month

How to get more than 1 or 2 years from your RV Battery
How to get more than 1 or 2 years from your RV Battery

Two questions I get asked a lot are, why does my RV battery keep dying, and why does my RV battery only last one or two camping seasons. In this RV how to video, host Mark Polk, offers 5 tips on how to make your RV lead-acid batteries last longer.  Watch Now
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