RWD - Dec. Newsletter
Are FAQ Pages Good for SEO?
Are FAQ pages good for SEO? FAQ pages can be great for SEO rankings. Users generally like short, easy-to-read answers, and FAQs can provide those. They're also a natural place to work in relevant keywords on a given topic.


Website FAQs are great for answering common customer questions about your business. FAQ pages (when done well) can be a double win: They provide valuable content that users want to see and Google wants to rank. FAQs can actually get pulled into search engine results pages (SERPs) and help drive traffic to your website.
The goal of a FAQ page is synonymous with the meaning of SEO: provide the best answers to the question your audience is asking. Incorporating keywords into on-page copy, optimizing title tags and meta descriptions, adding structured data - all of these practices contribute to the SEO value of your FAQ page for Google. But Google doesn’t become a valued customer, users do.

First and foremost: have a strategy (data-backed, preferably). At a high-level, the process of creating SEO-friendly pages follows this structure:

  1. Compile the most common questions users have - Ask your staff, your sales staff or even your phone receptionist!
  2. Provide complete, concise answers to those questions - provide the best answer to each one using your targeted keywords.
  3. Format your FAQ pages for user experience (UX) - Consider breaking your list of questions into multiple FAQ pages, separated by categories and topics.
Google is showing FAQ-rich results more often since it recently announced it would only show these FAQ-rich results for the most authoritative sites. Just try it - Search for something in your industry using a question format. See how Google shows the results?

If your site already has a FAQs page, let's add some more Q's & A's to the existing list. Add some that are inclusive of your targeted search phrases.