Are your friends still stuck on the same old Napa wines they have been drinking for years? Say goodbye to trends o’ the past and position yourself as the trendsetter in the group. Paso Robles is the next Napa and you need to be on that bandwagon before you miss the chance. With the wine world continually finding new regions it is a wonder that Paso Robles has only just now found its long overdue credit. Lucky enough for us though, we didn’t wait like the rest of the world to figure this out and we hopped on that train at the first station. Known for its big, juicy, complex, and robust wines, Paso Robles is transforming the California wine industry and we are here for it. Producing big, bold Cabernets and structured, fruit-forward Merlot, Paso certainly shows off its ability to make world class wines but its real hidden gem is Zinfandel. Paso Zinfandel is what Cabernet and Merlot drinkers dream about but often fail to find. Don’t get us wrong, we love our Cabernets and our Merlots but Paso Zinfandel is both of these put through an amplifier.

Zinfandel, really?



Ok, so we have all walked past the Zinfandel section of the wine store before. No, I mean we have all walked right past it and straight over to wherever we were already heading. Not expecting this curious little grape to be at all what you were thinking of for the night. What if, just this time, we stopped in the Zinfandel section and gave it a chance? We now present to you Rabble Zinfandel.

First things first though. Let’s learn a little bit about Zinfandel and what makes it so special. Originally brought to California during the Gold Rush, the first vines were planted some time between 1852 and 1857, making it one of the most historic grapes of California. It became the most widely planted grape in all of California by the end of the 19^th century, with Napa and Sonoma leading the way on plantings. Zinfandel led the way for California winemaking all the way up to Prohibition, which led to the bad boy side of Zinfandel coming out. Zinfandel became one of the grapes of choice for Prohibitionists looking to make a little home-made remedy for the sorrows of the day. Unfortunately for Zinfandel with its popularity booming, everyone in California wanted to plant it. This brought lower quality, commodity-style Zinfandels to the market that really skewed the perception of this great grape to one of jug wine. 

Thankfully, Rabble Wines thinks differently. Rabble treats Zinfandel like the rock star grape that it deserves to be. Paso Robles offers the perfect climate for Zinfandel and Rabble loves showing it off. With aromas of bright cherry, raspberry, and an unmistakable Asian spice this Zinfandel offers an abundantly complex nose to start with. Not to be outdone this Zinfandel brings intense brambly fruit and red plum with hints of cedar to the palate. With a generous minerality throughout the wine and well structured tannins, this wine is absolutely a Zinfandel for any wine drinker who likes those big bold reds they are so used to.

That sustainability thing

There are a great many wineries that are family owned, or sustainable, or a combination of the two throughout the country. California has many of them. From water shortages to fires to earthquakes California presents an environmental challenge to the winemakers of the great state every year. So, maintaining a healthy, environmentally friendly vineyard is in everyone’s best interests. Is this done through dry farming? Minimal use if or no pesticides? Green initiatives? All? These are the choices that the winemakers and vineyard managers must make every season to both work with the land while making the best wine possible. Each of these regions from Napa to Paso Robles to Santa Barbara present its own unique challenges to working with mother nature year after year. These challenges are what make each vintage so unique and so special. 

Rabble believes strongly in being as sustainable as possible. Not only by who they work with in Paso but to their own direct impact on the environment. Rabble Wines is a B-Corp certified sustainable winery which is one of the hardest sustainability initiatives to achieve in the wine world. It is so hard to achieve that only 25 wineries in the world have been stamped B-Corp certified. Not only is Rabble B-Corp certified but they are also one of the largest winery contributors to the famous 1% For the Planet initiatives. Rabble has partnered with One Tree Planted through the 1% For the Planet since 2019 to plant trees throughout the country. They, in fact, have a “tree tracker” on their website showing how many trees and where those trees have been planted. Rabble wines will have planted its 200,000^th tree by the end of 2024! That’s just impressive. Check it out with the link attached: Sustainability – Rabble Wines

Paso Robles



Harkening back to the challenges. - From blazing day time temps of 106F to chilly nights in the 50F’s Paso Robles is home to one of the largest diurnal swings in the wine world and the largest in California. This swing is a result of many factors but the main contributors are the proximity to the Pacific Ocean, Paso Robles average elevation, and the famous Templeton Gap. Why would Paso Robles benefit from such a drastic swing in temperature? This swing is one of the best influences a vineyard can ask for. During these scorching hot days, often seeing 100F degrees over 30 days a summer, the sugars can ripen while the intensity of the fruit develops too. Just like everything though, grapes need a rest. The nights are cool and help to slow the ripening process down to bring a near perfectly even ripening scenario.  

People often ask where I draw my inspiration from, and while it’s different every time, it’s also always the same: the earth. Sometimes it's the wild unpredictability of a storm or it’s a sweltering hot day, each of which can completely change the outcome of a harvest. It's never boring; it keeps me on my toes and reminds me how I stumbled into winemaking completely by chance, and why I’m absolutely hooked. It’s also the story of Rabble. This is a brand that when we say “everything we do is in collaboration with Mother Nature,” it’s true.

Obviously that includes the winemaking, so we’re extremely conscious of our energy and water usage, and we only source grapes from certified sustainable vineyards in our home of Paso Robles, California. It’s the fastest growing wine region in the state, and not surprisingly given the award-winning wines that are consistently coming out of this region. Rabble included! ;-) Ok, back to the wine...during harvest, I’m out in the vineyards almost every day tasting the grapes to determine when the right time to pick is to be able to extract those bright juicy flavors in the final product. We never know what Mother Nature is going to throw at us, so it’s exciting to be able to craft each vintage as a true expression of that, with the Rabble spin of a “structured for later, crushable for right now” style.

Even beyond the wine, we live our commitment to the earth across the brand, from our AR labels that actually come to life and show what happens if we don’t protect our planet (it’s really cool and dramatic, so for sure worth a watch), to our membership with One Percent for the Planet through which we’ve worked with One Tree Planted to plant over 200,000 trees in the last four years alone! (And yes, I’ve planted some of those myself!)

Loren Miller, Rabble Winemaker

Rabble Zinfandel isn’t just a well-made wine. Loren Miller wanted to remind people that if we don’t take care of Mother Earth we don’t have a second option. So, he took a look at which of the four elements of Earth he battled most during the first vintage and wanted to make sure we don’t forget who is in charge. His first vintage of Zinfandel was marred by high winds coming through the Paso Robles region. So, naturally, Loren chose an air theme for the label but that alone wouldn’t be enough to truly convey how important it is to take care of Mother Earth. Take a look on the back of the label and scan the QR code to watch the label come to life. Just a friendly reminder of who is really in charge.

Rabble 2021 Zinfandel (Paso Robles) 91 points Wine Enthusiast Magazine: “Black cherry, cola, sarsaparilla and pepper aromas are spicy and complex on the nose of this bottling. The palate lands with a thick mouthfeel, as just enough tension exists to carry ripe flavors of black cherry and cola. 91 points” — Matt Kettmann Wine Enthusiast Magazine 12/1/2024 issue date

Rabble 2021 Paso Robles Zinfandel

Regular Price: $19.98

*Sale price is on 6 or more bottle purchase

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—Yankee Spirits Wine Team

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