Radio-branded content as part of any advertiser’s social media strategies will increase each brand’s engagement, followers and brand interest – and is projected to continue bringing success for each party in the future.
In Q1 2022 (January – March), ListenFirst, the most comprehensive social analytics tool in the marketplace, analyzed “branded” posts published by radio stations to social media platforms.
- 4,333 posts surfaced in this quarter alone, which came from 510 sponsors.
- These sponsors ranged from nationally recognized auto and CPG brands, like Toyota and Sprite, to local restaurants and retailers.
These posts drove over 100,000 likes, reactions, comments and shares across Facebook, Twitter, Instagram, YouTube and TikTok – which was 51% more than in Q1 2021.
Yes, both this engagement volume and year-over-year growth is too large for both radio stations and advertisers to ignore.
